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Director, Community Marketing

9 hours, 22 minutes ago
Anywhere
Full-time
Executive
Social Media Manager
Marketing and Growth
Affiliate Marketing Amplitude Email Marketing Social Media Marketing
Apply Now
CrossFit

CrossFit

CrossFit provides a comprehensive fitness program that emphasizes community engagement and scalable training methods to enhance health and physical performance for individuals of all ages and fitness levels.

Hotels, Restaurants & Leisure
1001-5000
Founded 1974
View All Jobs 6

Description

  • Lead affiliate communications, including newsletters, campaign emails, lifecycle journeys, and new channels such as SMS.
  • Set the affiliate communications calendar and partner with Integrated Marketing and Email teams on builds, QA, and performance.
  • Own the strategy, content roadmap, site structure, and performance insights for the Affiliate Toolkit.
  • Develop affiliate marketing resources, including campaign hubs, templates, guides, and localized content.
  • Help build Community Marketing across CrossFit's Big 8 international markets and lead in-market Community Marketing Managers.
  • Partner with country managers and the GYM team on localized content, partnerships, and campaign rollouts.
  • Own marketing, promotion, ticket sales, attendee communications, and performance tracking for the Owners & Coaches Conference.
  • Lead marketing for affiliate activations at the CrossFit Games.
  • Translate company campaigns into affiliate playbooks, assets, and timelines.
  • Lead affiliate engagement initiatives, owner town halls, surveys, storytelling programs, and share-ready asset processes.
  • Support affiliate onboarding, win-back, growth, and retention programs.
  • Build the annual Community Marketing plan, calendar, and budget; manage vendors and contractors; and report performance to leadership.

Requirements

  • 8+ years of experience in community, member, or B2B marketing, ideally in fitness or a franchise/network model.
  • Experience owning email and lifecycle marketing programs, using Braze or a similar platform.
  • Comfort using a CMS and analytics tools such as Amplitude to build and measure resources.
  • Experience in event and campaign marketing across multiple teams.
  • Experience building or leading marketing across international markets.
  • Experience managing in-market teams or partners.
  • Ability to lead cross-functional work without direct authority.
  • Knowledge of the CrossFit affiliate model.
  • CrossFit Level 1 certification or equivalent familiarity with CrossFit is preferred.

Benefits

  • Medical, dental, and vision plans.
  • Discretionary paid time off.
  • Flexible spending account.
  • 401(k) with employer matching, vested on day one.
  • CrossFit courses benefit and membership reimbursement.
  • Partnership perks.

Interested in this position?

Apply directly on the company website

Apply Now

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