Director of Product Marketing - MetaMask

12 hours, 48 minutes ago
Full-time
Lead
Blockchain and Cryptocurrency
Consensys

Consensys

Consensys is a blockchain software company providing trusted web3 products. MetaMask, their flagship self-custodial wallet, serves over 100 million users for identity, asset management, and web3 exploration.

Internet Software & Services
251-1K
Founded 2014
$725M raised

Description

  • Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences.
  • Evolve MetaMask’s perception from a wallet into a broader consumer platform for managing digital value.
  • Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories.
  • Partner with Growth and Analytics teams to identify new audience segments and expansion opportunities.
  • Design go-to-market strategies across the full product lifecycle, from early launches through scaled adoption.
  • Focus on measurable outcomes such as user growth, engagement, retention, and monetization.
  • Work closely with Product leaders to shape launch strategy, sequencing, and communication.
  • Advocate for user needs, clarity, and trust throughout the product development process.
  • Establish product marketing frameworks, systems, and operating rhythms for a growing product area.
  • Coach and develop a Product Marketing Manager and help define how the function scales over time.

Requirements

  • 10+ years of experience in Product Marketing, Consumer Marketing, or related roles.
  • Proven experience leading product marketing for consumer-facing financial or transactional products.
  • Demonstrated ability to define strategy independently and execute hands-on when needed.
  • Strong cross-functional credibility with Product, Growth, and Engineering teams.
  • Experience operating in ambiguity and building go-to-market strategies before the category or playbook is fully defined.
  • Experience at a fintech, neobank, or consumer platform with embedded financial features (strongly preferred).
  • Exposure to international or emerging markets (strongly preferred).
  • Experience repositioning a product into a broader platform or ecosystem (strongly preferred).
  • Background in customer insights, user research, or data-informed marketing strategy (strongly preferred).
  • Prior crypto or web3 experience is not required.

Benefits

  • US base salary range of $146,000–$215,000.
  • Generous bonus with company performance-based accelerators.
  • Equity.
  • Benefits package.
  • Opportunity to grow into broader leadership as the function scales.
  • Work on products with global scale and mission-driven impact.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Product Marketing Manager

Stripe 5K-10K Diversified Financial Services

Stripe’s Product Marketing team is hiring an experienced marketer to help shape the roadmap, launch and grow adoption of key products, and drive go-to-market strategy across Stripe’s customer segments.

10 hours, 48 minutes ago

Product Marketing, Velocity (Mid-market & SMB) Segment

Stripe 5K-10K Diversified Financial Services

Stripe is seeking a Product Marketing leader for its Velocity segment to shape go-to-market strategy for mid-market and SMB customers and drive scalable growth across demand generation, industry marketing, and partner motions.

Content Marketing
10 hours, 48 minutes ago

Analyst Relations Specialist

Ensono 1K-5K IT Services

Ensono is hiring an Analyst Relations Specialist to support its corporate communications team by managing analyst relationships and increasing visibility for the company’s offerings and strategy.

10 hours, 48 minutes ago

Senior Technical Product Marketing Manager

Wiz 251-1K IT Services

Wiz is hiring a Senior Technical Product Marketing Manager to lead technical go-to-market efforts for cloud security and related infrastructure domains.

AWS Azure GCP Kubernetes
11 hours, 48 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers