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Marketing Program Manager

1 month, 3 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Project and Program Management
Content Marketing Email Marketing SEO
Apply Now
CloudFactory

CloudFactory

CloudFactory provides workforce solutions for machine learning and business optimization, offering data labeling and human in the loop AI solutions for scaling businesses in the cloud with a focus on accuracy at scale.

IT Services
1K-5K
Founded 2010
$78M raised
View All Jobs 13

Description

  • Design and execute industry-specific marketing campaigns aligned to priority verticals and use cases.
  • Tailor CloudFactory’s core messaging to resonate with distinct industry audiences, pain points, and buying motivations.
  • Define campaign themes, narratives, and value propositions for each vertical.
  • Partner with product marketing, sales, and subject matter experts to develop campaign assets (blogs, thought leadership, case studies, solution briefs, web pages, emails, and sales-facing materials).
  • Activate campaigns across key channels, including website and landing pages, email and marketing automation, paid and organic digital channels, webinars, virtual events, and industry programs.
  • Own campaign performance tracking and optimization, using data to refine targeting, messaging, channels, and assets.
  • Establish and report on key KPIs with a primary focus on top-of-funnel growth (traffic, engagement, MQLs, and pipeline contribution).
  • Continuously test, learn, and iterate to improve campaign effectiveness and scalability across verticals.
  • Manage multiple campaigns simultaneously and coordinate cross-functional project delivery.

Requirements

  • 5–10 years of experience in B2B marketing, campaign management, or demand generation roles.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Proven ability to build and execute multi-channel marketing campaigns from concept through optimization.
  • Strong understanding of industry-based marketing and use-case-driven messaging.
  • Results-oriented mindset with comfort owning performance metrics and campaign outcomes (e.g., traffic, engagement, MQLs, pipeline).
  • Excellent collaboration and communication skills and experience working cross-functionally with product marketing and sales.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Experience marketing to specific industries or verticals within B2B technology, data, or AI-related markets (preferred).

Benefits

  • Competitive salary with incentive-based compensation aligned to performance.
  • Comprehensive benefits package including health, dental, vision, and retirement plans.
  • Exposure to cutting-edge AI projects and opportunities to work with industry-leading clients.
  • Collaborative, supportive work environment and global community.
  • Professional development and continuous learning opportunities.
  • Leadership visibility and regular interaction with senior leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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