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Brand Design Lead

1 day, 1 hour ago
United States
Full-time
Senior
Design Lead
Design and User Experience
Design Systems Email Marketing Figma Social Media Marketing
Apply Now
City Cast

City Cast

City Cast produces daily local news podcasts and newsletters designed to enhance civic engagement and foster a deeper connection to various American cities.

Internet Software & Services
11-50
Founded 2020
View All Jobs 2

Description

  • Own and uphold City Cast’s visual brand standards across national, local, editorial, marketing, membership, revenue, event, and digital channels.
  • Serve as the final design approver for materials representing City Cast externally or across multiple markets.
  • Translate brand strategy into clear design systems, templates, and creative guidance for internal and local teams.
  • Partner with leadership and contractors to evolve the visual identity as the company grows.
  • Design and maintain sales materials including media kits, pitch decks, one-pagers, sponsorship materials, GTM collateral, case studies, and partner presentations.
  • Collaborate with Revenue, Marketing, and leadership to turn audience insights and campaign concepts into polished external-facing materials.
  • Guide the vision for marketing campaigns across email, social, web, events, membership, paid media, video, swag, and partner channels.
  • Create campaign toolkits that can be adapted across multiple cities while maintaining brand consistency.
  • Own the intake, prioritization, and workflow for design requests across departments.
  • Manage freelance or contract designers, scope their work, and review and approve deliverables.

Requirements

  • 6+ years of professional design experience, ideally in brand systems, marketing design, sales collateral, media, publishing, or mission-driven consumer brands.
  • A strong portfolio demonstrating visual storytelling, typography, layout, brand consistency, and multi-channel design execution.
  • Experience creating sales enablement materials, pitch decks, GTM collateral, media kits, or partner-facing assets.
  • Strong understanding of how design supports business goals such as audience growth, revenue, brand trust, and partner storytelling.
  • Excellent communication skills for working with non-design stakeholders and providing clear feedback to collaborators and contractors.
  • Experience working with brand systems and adapting creative across multiple formats, markets, or sub-brands.
  • Experience managing design workflows, request systems, templates, and asset libraries.
  • Comfort using Figma, Adobe Creative Suite, Canva, Google Slides, and template-based workflows.
  • Good judgment, diplomacy, and the ability to push back thoughtfully on priorities, scope, or timelines.
  • Preferred experience in media, publishing, audio, local journalism, entertainment, or a multi-market brand.
  • Preferred experience designing for revenue teams, sponsorship teams, advertisers, or B2B partnerships.
  • Preferred experience creating high-quality Google Slides or pitch decks for executives, sellers, or external partners.
  • Preferred experience managing freelancers, contractors, or outside creative partners.
  • Preferred experience building templates or self-serve design systems for non-design teams.
  • Portfolio examples showing brand system work, sales or partner materials, multi-format design execution, and translation of business goals into visual systems or campaigns.

Benefits

  • Full-time remote position.
  • Salary range of $95,000-$110,000 depending on experience.
  • Excellent benefits.
  • Equal opportunity employer committed to diversity.
  • Opportunity to work for a growing multi-city local news podcast network with newsletter and website products.

Interested in this position?

Apply directly on the company website

Apply Now

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