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[Job - 29755] Senior Data Analyst (Google Analytics/Martech), Brazil

56 minutes ago
Brazil
Full-time
Senior
Data Analyst
Data Science and Analytics
Facebook Ads GCP Google Ads Google Analytics Google Tag Manager SQL TikTok
Apply Now
CI&T

CI&T

CI&T is a global digital technology agency empowering agile growth for leading companies through advanced technologies with a team of 2000 experts worldwide.

Internet Software & Services
5K-10K
Founded 1995
View All Jobs 180

Description

  • Map, implement, validate, and approve the digital tagging plan across web and app channels.
  • Set up advanced analytics measurement, including User ID tracking, cross-domain tracking, and custom events.
  • Continuously monitor data quality and integrity, identifying and fixing tagging gaps and anomalies.
  • Collaborate with the data engineering team to build and refine analytical layers such as bronze, silver, and gold views.
  • Maintain clear and up-to-date documentation of tagging plans, implementations, and technical decisions.
  • Support paid media monitoring by validating campaign data and media pixels to improve performance metric accuracy.
  • Build and maintain analytical dashboards for tagging health and digital performance monitoring.
  • Operate and configure experimentation and monitoring tools within the client’s current stack.
  • Serve as a technical reference for analytics data and support business stakeholders with decision-making insights.

Requirements

  • Solid experience with Google Analytics (GA4), including User ID, cross-domain tracking, and custom event configuration.
  • Experience with Google Tag Manager or equivalent tools for web and mobile tagging implementation.
  • Knowledge of BigQuery for querying and validating collected analytics data.
  • Experience with mobile attribution and campaign monitoring tools such as AppsFlyer or similar.
  • Ability to collaborate technically with data engineering teams and understand raw, silver, and gold data layers.
  • Strong analytical profile with good documentation skills and technical communication with business stakeholders.
  • Experience with A/B testing and conversion optimization tools such as VWO or similar (preferred).
  • Experience in financial services, insurance, or other regulated industries (preferred).
  • Experience monitoring paid media pixels such as Meta Ads, Google Ads, and TikTok Ads (preferred).
  • Knowledge of SQL for exploratory analysis in cloud analytics environments (preferred).
  • Google Analytics certification or similar (preferred).

Benefits

  • Health and dental insurance.
  • Meal and food allowance.
  • Childcare assistance.
  • Extended parental leave.
  • Partnerships with gyms and health/well-being professionals via Wellhub (Gympass) and TotalPass.
  • Profit sharing (PLR).
  • Life insurance.
  • Continuous learning platform (CI&T University) and partnerships with online course platforms.
  • Discount club and free online platform for physical, mental, and well-being support.
  • Pregnancy and responsible parenting course, plus language-learning platform.

Interested in this position?

Apply directly on the company website

Apply Now

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