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Senior Manager, Lifecycle Marketing

1 month ago
United States
Full-time
Senior
Email Marketing Manager
Sales and Business Development
Content Marketing Email Marketing Salesforce
Apply Now
ChowNow

ChowNow

ChowNow is a leading online ordering platform that supports local restaurants by offering 100% commission-free services. They provide branded mobile apps, Facebook ordering, and web ordering to help restaurants retain customer relationships and maximiz...

Hotels, Restaurants & Leisure
251-1K
Founded 2011
$18M raised
View All Jobs

Description

  • Own B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion.
  • Build and optimize multi-stage nurture and retention programs across email, push, SMS, and in-app channels with segmentation and trigger logic.
  • Create cross-sell, upsell, referral, and win-back programs to increase net revenue retention (NRR).
  • Drive MQL → SQL → Closed Won performance from lifecycle programs in close partnership with CX, Sales, and RevOps.
  • Lead post-close and post-activation lifecycle motions to improve speed-to-value, engagement, and renewal.
  • Manage and coach an Email Marketing Specialist, setting standards for planning, execution, testing, and QA.
  • Partner with Content on lifecycle messaging and assets, and with CRO & Website Manager to improve conversion and activation flows tied to journeys.
  • Partner with Finance to quantify CAC, payback period, LTV, and NRR impact; report results weekly and quarterly with recommendations for scaling.
  • Design and launch revenue-tied lifecycle experiments with clear hypotheses and success metrics, then scale winning approaches across segments or journeys.

Requirements

  • 6–8+ years experience in B2B lifecycle, retention, or customer marketing (SaaS or marketplace preferred).
  • 2+ years direct people management experience with a track record of coaching operators.
  • Proven results influencing pipeline conversion and downstream revenue (MQL→SQL→Closed Won).
  • Hands-on experience with Marketo and Salesforce; comfortable collaborating with Sales engagement tools (e.g., Outreach).
  • Familiarity with Iterable or ActiveCampaign is a plus for B2B2C support.
  • Strong analytical and experimentation mindset with ability to tie programs to funnel movement and revenue outcomes.
  • History as a highly cross-functional operator able to align Sales, CX, Product, Content, and Web around shared goals.
  • Must be based in the United States and eligible for employment in the candidate’s state of residence (ChowNow will confirm eligibility).

Benefits

  • Expected base salary $130,000 - $170,000 (depending on experience and location).
  • Medical, dental, and vision insurance with additional mental health coverage programs.
  • Unlimited paid vacation.
  • 7 weeks baby bonding time for all new parents (first year) and 8 weeks paid pregnancy leave.
  • 401(k) matching.
  • Employer-contributing student loan assistance program or continuing education reimbursement.
  • Employee Stock Incentive Plan.
  • Pet insurance and ongoing training and growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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