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Senior Director, Digital and Engagement Strategy (Pharma)

4 hours, 31 minutes ago
United States
Full-time
Lead
Head of Marketing
Project and Program Management
Digital Marketing
Apply Now
CG Life

CG Life

CG Life specializes in marketing and communication strategies for the life sciences and healthcare sectors, focusing on the unique challenges associated with rare and hard-to-treat diseases and precision medicine.

Professional Services
51-250
Founded 2003
View All Jobs 7

Description

  • Serve as the executive strategic lead and trusted advisor for key client relationships.
  • Lead development of enterprise and brand-level omnichannel strategies.
  • Advise clients on modern marketing capabilities, CRM strategy, personalization, and marketing technology investments.
  • Translate business and customer insights into engagement plans, channel strategies, customer journeys, and measurement frameworks.
  • Lead strategic workshops, executive presentations, and planning sessions.
  • Use analytics, customer insights, and performance metrics to optimize marketing effectiveness.
  • Collaborate with Brand Strategy, CXOE, Technology, Analytics, Creative, and other teams to deliver executable recommendations.
  • Support new business development through pitches, RFP responses, discovery sessions, and proposal development.
  • Contribute to the evolution of the agency’s strategic offerings, frameworks, and best practices.
  • Lead, mentor, and develop the Digital Strategy team, including coaching, performance management, and career development.

Requirements

  • 10+ years of experience in omnichannel strategy, digital marketing, customer engagement, or customer experience within the pharmaceutical industry.
  • Significant experience within a healthcare advertising or marketing agency, preferably supporting AOR engagements.
  • Demonstrated success leading large-scale omnichannel strategies for complex pharmaceutical or life sciences clients.
  • Proven experience managing and growing high-performing strategic teams.
  • Strong executive presence with experience presenting to senior client stakeholders, including C-suite executives.
  • Demonstrated success leading strategic components of new business pursuits, including pitches, RFPs, workshops, and proposal development.
  • Experience driving agency growth through strategic consulting, account expansion, and thought leadership.
  • Deep understanding of omnichannel engagement planning, customer journey mapping, segmentation, CRM, marketing automation, personalization, and digital analytics.
  • Exceptional communication, facilitation, presentation, and relationship-building skills.
  • Ability to influence across cross-functional teams and navigate complex organizational environments.

Benefits

  • Medical, dental, and vision insurance with a generous portion of employee contributions covered.
  • 401(k) plan with generous company match and immediate vesting.
  • Generous paid parental leave.
  • Annual professional development budget.
  • Flexible time off.
  • Life insurance, LTD, and a robust employee assistance program.
  • Discretionary bonus program.
  • Estimated salary range of $155,000 to $170,000.

Interested in this position?

Apply directly on the company website

Apply Now

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