Senior Product Marketing Manager

3 hours, 56 minutes ago
Full-time
Senior
Product Management
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
201-500
Founded 2017
$165M raised

Description

  • Own product positioning, value propositions, and messaging for assigned products.
  • Develop a unified portfolio narrative that communicates the value of the CaptivateIQ platform.
  • Lead customer interviews, win/loss analysis, competitive research, and persona development.
  • Translate market insights into recommendations for product roadmap, pricing, packaging, and go-to-market strategy.
  • Partner with Sales, Services, and Enablement to create pitch materials, battlecards, demo narratives, and competitive guidance.
  • Drive go-to-market planning for product launches, including launch tiering, investment decisions, and performance measurement.
  • Define and track metrics such as influenced pipeline, competitive win rate, and product adoption to improve priorities and messaging.
  • Mentor product marketing teammates and contribute frameworks, playbooks, and best practices.

Requirements

  • 7+ years of B2B SaaS product marketing or product management experience.
  • Demonstrated ability to conduct customer discovery and translate feedback into product and go-to-market strategy.
  • Experience working with technical products and communicating with technical teams and customers.
  • Track record of influencing product decisions through customer feedback and research.
  • Exceptional storytelling and communication skills, with the ability to simplify complex concepts.
  • Structured, evidence-driven approach to buyer research, data analysis, measurement, and iteration.
  • Ability to operate autonomously in a dynamic environment and experience using AI tools.
  • Deep understanding of competitive intelligence and its use in differentiation and deal strategy.
  • B2B enterprise experience in the Office of the CFO, Finance, or RevOps domains (preferred).
  • Familiarity with SPM, ICM, revenue or compensation technology, multi-product platforms, AI/agentic solutions, or marketing across mid-market and enterprise segments (preferred).

Interested in this position?

Apply directly on the company website

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