Senior Customer Marketing Manager

3 days, 14 hours ago
Full-time
Senior
Customer and Technical Support
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Build and run a proactive case study and reference program.
  • Own G2 and other review-site strategy, including velocity targets.
  • Build and maintain a proof point library and source customer quotes and speakers for events.
  • Run customer community and engagement programs with clear business goals and metrics.
  • Manage the customer Slack community and own the customer newsletter and What’s New webinar.
  • Structure the Customer Advisory Board around product input and advocacy outcomes.
  • Build structured voice-of-customer collection and share insights across PMM, Product, and Sales on a regular cadence.
  • Turn advocate and customer insight into a content pipeline.
  • Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base.
  • Coordinate account-level timing with Customer Success and support pipeline attribution with RevOps.
  • Act as the connective tissue across Customer Success, Sales, Product Marketing, and Demand Gen on adoption, retention, expansion, and advocacy.

Requirements

  • 7+ years of customer marketing experience in B2B SaaS, ideally in SPM/ICM-adjacent or high-velocity enterprise software.
  • Experience building or rebuilding a customer advocacy program from the ground up, including case studies, references, and reviews.
  • Comfort with pipeline and expansion metrics and campaign design.
  • Experience owning structured voice-of-customer synthesis and distributing insights to cross-functional stakeholders.
  • Demonstrated independent judgment and proactive problem-solving.
  • Strong project ownership and follow-through with minimal oversight.
  • Excellent written and verbal storytelling skills.
  • Experience running community platforms such as customer Slack communities or advocacy platforms (preferred).
  • Familiarity with G2/review-site strategy and reference management tooling (preferred).
  • Experience partnering with RevOps on pipeline attribution for expansion campaigns (preferred).
  • Multi-product SaaS experience, especially suite cross-sell or install-base expansion motions (preferred).
  • Experience sourcing and managing customer speakers for in-person and virtual events (preferred).

Benefits

  • 100% employer-paid medical, dental, and vision coverage for all full-time employees, with about 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that increase with tenure.
  • 401(k) retirement plan for U.S.-based employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) and an inclusive community environment.

Interested in this position?

Apply directly on the company website

Apply Now

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