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Senior Customer Marketing Manager

3 weeks, 2 days ago
Anywhere
Full-time
Senior
Marketing Manager
Customer and Technical Support
Apply Now
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised
View All Jobs 24

Description

  • Build and run a proactive case study and reference program.
  • Own G2 and other review-site strategy, including velocity targets.
  • Build and maintain a proof point library and source customer quotes and speakers for events.
  • Run customer community and engagement programs with clear business goals and metrics.
  • Manage the customer Slack community and own the customer newsletter and What’s New webinar.
  • Structure the Customer Advisory Board around product input and advocacy outcomes.
  • Build structured voice-of-customer collection and share insights across PMM, Product, and Sales on a regular cadence.
  • Turn advocate and customer insight into a content pipeline.
  • Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base.
  • Coordinate account-level timing with Customer Success and support pipeline attribution with RevOps.
  • Act as the connective tissue across Customer Success, Sales, Product Marketing, and Demand Gen on adoption, retention, expansion, and advocacy.

Requirements

  • 7+ years of customer marketing experience in B2B SaaS, ideally in SPM/ICM-adjacent or high-velocity enterprise software.
  • Experience building or rebuilding a customer advocacy program from the ground up, including case studies, references, and reviews.
  • Comfort with pipeline and expansion metrics and campaign design.
  • Experience owning structured voice-of-customer synthesis and distributing insights to cross-functional stakeholders.
  • Demonstrated independent judgment and proactive problem-solving.
  • Strong project ownership and follow-through with minimal oversight.
  • Excellent written and verbal storytelling skills.
  • Experience running community platforms such as customer Slack communities or advocacy platforms (preferred).
  • Familiarity with G2/review-site strategy and reference management tooling (preferred).
  • Experience partnering with RevOps on pipeline attribution for expansion campaigns (preferred).
  • Multi-product SaaS experience, especially suite cross-sell or install-base expansion motions (preferred).
  • Experience sourcing and managing customer speakers for in-person and virtual events (preferred).

Benefits

  • 100% employer-paid medical, dental, and vision coverage for all full-time employees, with about 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that increase with tenure.
  • 401(k) retirement plan for U.S.-based employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) and an inclusive community environment.

Interested in this position?

Apply directly on the company website

Apply Now

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