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Paid Media Coordinator

7 hours, 42 minutes ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Digital Marketing Google Ads LinkedIn Ads
Apply Now
California Institute of Arts & Technology

California Institute of Arts & Technology

California Institute of Arts & Technology (CIAT) is a technical college in San Diego offering IT degrees and certifications both online and on campus. With a focus on hands-on skills and industry certifications, CIAT prepares students for successful ca...

Education Services
51-250
Founded 2008
View All Jobs 8

Description

  • Monitor daily campaign performance, including lead volume, CPL, conversion rates, CPS, and ROI.
  • Collaborate with media buyers and lead-generation partners to identify and implement optimization strategies.
  • Coordinate with creative teams to develop static and video assets and manage testing schedules.
  • Launch and analyze A/B tests for creative, messaging, landing pages, placements, and click-through rates.
  • Launch campaigns within designated budgets and enrollment goals.
  • Prepare and present daily, weekly, and monthly performance reports with insights and recommendations.
  • Coordinate with internal departments to align campaigns with enrollment goals, financial targets, and audience segments.
  • Track paid media budgets and allocate spending across channels and lead partners.
  • Conduct competitive research and monitor higher-education marketing and retention trends.
  • Maintain compliance with federal, state, accreditation, and institutional policies.

Requirements

  • At least 3 years of experience in digital marketing or advertising.
  • Bachelor’s degree in marketing, business, communications, or a related field preferred.
  • Experience with Google Ads and Meta advertising platforms required.
  • Experience with LinkedIn and YouTube advertising preferred.
  • Strong analytical, data interpretation, problem-solving, and business judgment skills.
  • Exceptional attention to detail, organization, prioritization, and multitasking abilities.
  • Strong written and verbal communication skills.
  • Proficiency with Microsoft Office, including Outlook, Word, Excel, PowerPoint, and Project.
  • Student information systems experience preferred.
  • Ability to work independently, collaboratively, confidentially, and ethically in a changing environment.
  • Availability for occasional evening, weekend, or extended hours to meet business needs.
  • Ability to work remotely from an approved location in California or New Mexico.

Benefits

  • Remote work arrangement from an approved location in California or New Mexico.
  • Full-time, Monday–Friday schedule with occasional evening or weekend work.
  • Pay range of $28–$32 USD per hour.
  • Equal employment opportunity and inclusive workplace commitment.
  • Reasonable accommodations available for qualified individuals with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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