Senior Data Analyst

2 hours, 17 minutes ago
Full-time
Senior
Data Science and Analytics

Brandtech+

A global collective focused on creative production and content services, specializing in film, CGI, motion design, digital, and print.

Marketing services
501-1000

Description

  • Deliver regular social insight reporting, measurement frameworks, and social benchmarking to inform strategy and recommendations.
  • Analyze and audit brand social channels to assess effectiveness and identify platform, content, and audience insights.
  • Combine social data from multiple sources to produce actionable outputs such as audience segments, content pillars, and format effectiveness.
  • Track and report campaign performance across organic, paid, influencer, and UGC activity against engagement, reach, sentiment, and consideration outcomes.
  • Use social listening tools to monitor brand reputation, audiences, content, emerging trends, opportunities, and threats.
  • Translate performance data and audience insight into clear recommendations for content strategy, creative briefs, and publishing decisions.
  • Conduct competitive and category analysis within beauty and personal care to identify strengths and gaps.
  • Partner with strategists and social media managers to embed data into planning as well as review processes.
  • Identify and develop innovative measurement approaches, including custom metrics and AI-driven or automated reporting solutions.
  • Present insights and recommendations to brand and senior stakeholders in clear, compelling narratives.

Requirements

  • 5+ years of experience in social analytics, data analysis, or digital performance measurement, with a focus on social media for consumer brands.
  • Expert knowledge of social metrics across organic, paid, and influencer activations.
  • Experience using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, plus native social platform analytics.
  • Strong ability to aggregate and analyze data from numerous sources to generate richer insights.
  • Excellent communication and data storytelling skills for non-technical audiences.
  • Strong critical-thinking, problem-solving, and attention-to-detail skills.
  • Experience working with paid social data and associated performance metrics.
  • Proactive ability to identify client and project needs and build tailored solutions.
  • Confidence presenting to senior client and internal stakeholders.
  • Experience in beauty, personal care, wellness, or FMCG is a strong plus.
  • Professional proficiency in English; additional languages are a plus.
  • Proficiency with Gen AI tools such as ChatGPT, Claude, and Perplexity to support analysis, trend identification, reporting, and insight synthesis.
  • Experience developing or exploring AI-driven and automated reporting solutions.
  • Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis.
  • Ability to guide a wider team in using data and AI tools effectively and responsibly.
  • Formal degrees are welcome but not required; equivalent experience counts, including experience gained through work, study, volunteering, or self-directed learning.
  • Experience working on FMCG brands is nice to have.
  • Experience in an in-house agency, embedded studio, or social-specialist environment is nice to have.
  • Proficiency with data visualization tools such as Looker Studio, Tableau, or Power BI is nice to have.
  • Experience with influencer performance measurement and creator content analytics is nice to have.
  • Familiarity with social commerce metrics and conversion tracking is nice to have.
  • Experience building automated dashboards or reporting workflows is nice to have.
  • Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms is nice to have.

Benefits

  • Remote work until further notice.
  • Opportunity to work for a global company partnering with 300+ clients across 40+ countries.
  • Access to a team focused on AI-enabled ways of working and innovation.
  • An inclusive, equal opportunity workplace that values individual differences.
  • Commitment to sustainability with science-based emissions reduction targets.
  • A learning-oriented culture that encourages training, knowledge sharing, and professional growth.

Interested in this position?

Apply directly on the company website

Apply Now

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