Brandtech+

A global collective focused on creative production and content services, specializing in film, CGI, motion design, digital, and print.

Marketing services

Marketing

501-1000

27 open positions

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Senior Data Analyst

2 hours, 17 minutes ago

India

Full-time

Senior

Data Analyst

Data Science and Analytics

Generative AI Influencer Marketing Power BI Tableau

Apply Now

Brandtech+

A global collective focused on creative production and content services, specializing in film, CGI, motion design, digital, and print.

Marketing services

501-1000

View All Jobs 27

Description

Deliver regular social insight reporting, measurement frameworks, and social benchmarking to inform strategy and recommendations.
Analyze and audit brand social channels to assess effectiveness and identify platform, content, and audience insights.
Combine social data from multiple sources to produce actionable outputs such as audience segments, content pillars, and format effectiveness.
Track and report campaign performance across organic, paid, influencer, and UGC activity against engagement, reach, sentiment, and consideration outcomes.
Use social listening tools to monitor brand reputation, audiences, content, emerging trends, opportunities, and threats.
Translate performance data and audience insight into clear recommendations for content strategy, creative briefs, and publishing decisions.
Conduct competitive and category analysis within beauty and personal care to identify strengths and gaps.
Partner with strategists and social media managers to embed data into planning as well as review processes.
Identify and develop innovative measurement approaches, including custom metrics and AI-driven or automated reporting solutions.
Present insights and recommendations to brand and senior stakeholders in clear, compelling narratives.

Requirements

5+ years of experience in social analytics, data analysis, or digital performance measurement, with a focus on social media for consumer brands.
Expert knowledge of social metrics across organic, paid, and influencer activations.
Experience using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, plus native social platform analytics.
Strong ability to aggregate and analyze data from numerous sources to generate richer insights.
Excellent communication and data storytelling skills for non-technical audiences.
Strong critical-thinking, problem-solving, and attention-to-detail skills.
Experience working with paid social data and associated performance metrics.
Proactive ability to identify client and project needs and build tailored solutions.
Confidence presenting to senior client and internal stakeholders.
Experience in beauty, personal care, wellness, or FMCG is a strong plus.
Professional proficiency in English; additional languages are a plus.
Proficiency with Gen AI tools such as ChatGPT, Claude, and Perplexity to support analysis, trend identification, reporting, and insight synthesis.
Experience developing or exploring AI-driven and automated reporting solutions.
Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis.
Ability to guide a wider team in using data and AI tools effectively and responsibly.
Formal degrees are welcome but not required; equivalent experience counts, including experience gained through work, study, volunteering, or self-directed learning.
Experience working on FMCG brands is nice to have.
Experience in an in-house agency, embedded studio, or social-specialist environment is nice to have.
Proficiency with data visualization tools such as Looker Studio, Tableau, or Power BI is nice to have.
Experience with influencer performance measurement and creator content analytics is nice to have.
Familiarity with social commerce metrics and conversion tracking is nice to have.
Experience building automated dashboards or reporting workflows is nice to have.
Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms is nice to have.

Benefits

Remote work until further notice.
Opportunity to work for a global company partnering with 300+ clients across 40+ countries.
Access to a team focused on AI-enabled ways of working and innovation.
An inclusive, equal opportunity workplace that values individual differences.
Commitment to sustainability with science-based emissions reduction targets.
A learning-oriented culture that encourages training, knowledge sharing, and professional growth.

Interested in this position?

Apply directly on the company website

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