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Value & Marketing Insights Team Lead

21 hours, 37 minutes ago
Canada, Poland, Portugal, Spain
Full-time
Lead
Business Intelligence Analyst
Business Intelligence
Looker Power BI Social Media Marketing SQL Tableau TikTok
Apply Now
BrandBastion

BrandBastion

BrandBastion: Leading AI-powered social media moderation agency for brands and advertisers, ensuring safe conversations and optimized ad performance.

Media
51-250
Founded 2013
View All Jobs 4

Description

  • Define and own BrandBastion’s measurement approach for customer impact across engagement, moderation outcomes, sentiment, and paid performance signals.
  • Build ROI models and reporting templates that connect platform activity to business outcomes and customer goals.
  • Partner with Product and Customer Success to standardize the metrics that matter by segment and use case.
  • Own customer case studies end to end, from analysis through narrative development and final deliverables for Sales and Marketing.
  • Produce benchmark and insights reports that support market positioning and pipeline generation.
  • Turn data into clear, actionable recommendations for marketing and social media decision-makers.
  • Run monthly reviews of key accounts covering usage, feature adoption, goal progress, and realized value.
  • Identify churn risk signals and work with Customer Success on intervention plans, playbooks, and strategy shifts.
  • Build repeatable scorecards that help Customer Success and Sales align on priority accounts.
  • Lead and develop a team of analysts focused on marketing measurement, reporting quality, and narrative consistency.

Requirements

  • 5+ years of experience in marketing analytics or performance marketing analytics, ideally in B2B SaaS, AdTech, MarTech, or an agency serving enterprise brands.
  • Deep understanding of social media marketing metrics and paid performance, including creative, audience, placement, frequency, and incrementality tradeoffs.
  • Experience with social platform reporting ecosystems such as Meta, TikTok, YouTube, X, and Reddit, either directly or through client reporting.
  • Experience with attribution concepts such as multi-touch, view-through, and lift, as well as experimentation such as A/B tests and common measurement pitfalls.
  • Strong experience building ROI narratives and executive-ready reporting such as QBRs, case studies, benchmarks, or business reviews.
  • Skilled in SQL, Excel, BI tools such as Looker, Tableau, or Power BI, and data visualization.
  • Ability to measure and report on organic and paid social performance, including engagement, reach, CTR, CVR, CAC, ROAS, and incremental lift.
  • Strong business acumen with the ability to translate platform metrics into business impact through KPI design and narrative insights.
  • Excellent written and verbal communication skills with the ability to simplify complex concepts.
  • Experience in SaaS, AdTech, or MarTech industries is preferred.
  • Familiarity with social media marketing metrics and advertising ROI is preferred.

Benefits

  • Market-rate competitive compensation.
  • 4-5 weeks of paid time off annually.
  • Fully remote work.
  • Opportunity to play a pivotal role in shaping how BrandBastion demonstrates and communicates value.
  • Close collaboration with leadership and cross-functional teams with direct impact on growth.
  • Opportunity to join a fast-growing, global, innovative team redefining social media management.
  • Full benefits for the role if hired outside Finland or North America under an Independent Contractor Agreement.

Interested in this position?

Apply directly on the company website

Apply Now

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