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Marketing Strategist

2 months ago
United States
Full-time
Senior
Marketing Strategist
Marketing and Growth
Apply Now
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised
View All Jobs 9

Description

  • Develop and own the strategic marketing roadmap for assigned verticals, including goals, budget management, campaign strategy, execution, and business impact.
  • Research vertical-specific personas, behaviors, and market dynamics to inform positioning and optimization.
  • Define brand messaging and create insight-driven frameworks that differentiate Branch from competitors and support engagement and conversion.
  • Serve as the subject matter expert for assigned verticals by tracking industry trends, regulatory changes, and competitor activity.
  • Build original insights and identify opportunities to strengthen Branch’s thought leadership in the market.
  • Manage and mentor a Marketing Program Manager responsible for campaign activations and ABM execution.
  • Identify high-leverage opportunities such as industry events, strategic partnerships, and PR moments to build brand authority.
  • Partner with Sales and Product Marketing to align vertical narrative with the product roadmap and sales needs.
  • Collaborate with Creative, Content, and PR teams on campaign positioning, thought leadership content, media opportunities, and speaking engagements.
  • Track and report on brand health metrics and use insights to refine programs.

Requirements

  • 5+ years of experience in B2B strategic marketing, preferably in Hospitality, Staffing, Gig Economy, or Vertical SaaS Platform sectors.
  • Strong strategic storytelling ability with experience connecting brand narratives to customer needs and market dynamics for enterprise audiences.
  • Ability to use market data to inform decisions while applying creative intuition to brand building.
  • Demonstrated leadership ability in cross-functional collaboration and in empowering others without micromanaging.
  • Outcome-oriented mindset focused on driving meaningful influence that supports aggressive revenue growth goals.
  • Experience working in or marketing to industry verticals such as gig marketplaces or hospitality (preferred).
  • Experience with ABM and vertical campaign strategy (preferred).
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Role is remote within the United States only.

Benefits

  • Salary range of $145,000-$155,000 base pay.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off, sick time, and safe time, plus 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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