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Personalization Manager

2 weeks, 6 days ago
United States
Full-time
Junior
Growth Marketing Manager
Product Management
Digital Marketing
Apply Now
Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 14

Description

  • Assist the Personalization Director in achieving channel goals and growth for the Marketing Services team.
  • Mature and expand the adoption of testing and personalization projects and their supporting technology.
  • Develop testing and personalization strategies aligned with client business objectives.
  • Evaluate campaign effectiveness by generating reports, providing insights, and refining iterative testing plans.
  • Maintain thorough documentation of testing and personalization processes and identify optimization opportunities.
  • Oversee the configuration, administration, and operation of CRO platforms for multi-channel campaigns.
  • Audit Adobe Target and Adobe Experience Platform audiences to identify overlap, refresh cadence, collision risk, and cross-activity conflicts.
  • Analyze audience qualification and activation strategies across Adobe Target activities and document prioritization approaches.
  • Develop governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.
  • Partner with stakeholders to align on intended audience experiences, platform limitations, and frameworks that improve personalization consistency.

Requirements

  • 2+ years of related experience in product management and testing/personalization with a proven track record of improving customer experience.
  • Understanding of database management and APIs.
  • Prior experience with CDPs, marketing automation, and omni-channel campaign management platforms required.
  • Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field required.
  • Agency experience preferred but not required.
  • Solid understanding of digital marketing and data reporting.
  • Ability to learn new technologies quickly and identify opportunities for use.
  • Experience with tag management systems and data layers.
  • Experience working with Adobe Target and Adobe Analytics.
  • Ability to be self-motivated, responsive, professional, and dedicated to customer success.
  • Fluency in English and ability to lead client meetings and conversations.

Benefits

  • $125,000 - $136,000 annual salary.
  • Remote work opportunity.
  • Employer willingness to sponsor eligible candidates for employment visas.
  • Equal opportunity employer committed to non-discrimination across protected statuses.

Interested in this position?

Apply directly on the company website

Apply Now

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