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Digital Media Buyer (part-time) - Remote, Latin America

2 hours ago
Brazil
Part-time
Mid Level
Paid Media Specialist
Sales and Business Development
Google Ads Google Analytics Google Tag Manager HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 320

Description

  • Audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels.
  • Develop and execute data-driven media buying strategies aligned with client goals and target audiences.
  • Conduct market research and analyze historical campaign data to guide channel selection, media mix, and performance forecasts.
  • Recommend channel budgets and optimize spend based on performance metrics.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Track and report on key KPIs such as leads, CPA, CPL, engagement, web traffic, and form fills.
  • Manage LinkedIn Lead Gen Forms, Matched Audiences, and other B2B targeting strategies.
  • Work with sales and CRM data to improve lead quality and optimize campaigns for qualified leads.
  • Maintain daily, weekly, and monthly budget pacing to keep campaigns on target.
  • Present campaign results to clients, including attribution methodology and spend-to-pipeline analysis.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with companies serving B2B services or recruiting for software development firms.
  • Strong experience with paid media platforms including Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic platforms.
  • Experience with Google Ads and HubSpot.
  • Deep understanding of Google Ads Quality Score and bid strategies such as CPA, ROAS, and manual CPC.
  • Experience with conversion tracking and analytics tools such as Google Tag Manager, GA4, Google Analytics, Meta Ads Manager, and third-party trackers.
  • Proficiency in building performance reports and presenting campaign results to clients.
  • Familiarity with B2B lead generation platforms such as Clutch, G2, or similar directories is a plus.
  • Exceptional analytical, problem-solving, communication, and interpersonal skills.
  • Ability to work independently and as part of a team while remaining self-motivated and detail-oriented.
  • Proficiency with media buying and planning tools.

Benefits

  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid time off policy.
  • Flexible working hours.
  • Remote work.
  • Continuing education, training, and conferences.
  • Company-sponsored coursework, exams, and certifications.

Interested in this position?

Apply directly on the company website

Apply Now

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