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Senior Marketing Manager- Japan

1 month, 1 week ago
Japan
Full-time
Senior
Marketing Manager
Project and Program Management
Blockchain Social Media Marketing
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 219

Description

  • Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
  • Support the development and rollout of integrated marketing campaigns aligned with business priorities and local market needs.
  • Manage Binance Japan’s social media operations, including scheduling, publishing, community monitoring, and performance tracking.
  • Create, adapt, and localize social media content for local audiences in line with brand guidelines.
  • Monitor social media trends, audience behavior, and competitor activity, and recommend improvements to content performance and engagement.
  • Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner initiatives.
  • Coordinate with internal stakeholders and external vendors to deliver campaigns and events on time and to a high standard.
  • Handle day-to-day event operations, including timelines, logistics, vendor communication, on-site support, and post-event follow-up.
  • Work with regional, global, and local teams across business, PR, compliance, and product to support marketing execution in Japan.
  • Track and report campaign, social media, and event performance, and identify opportunities for optimization.

Requirements

  • 10+ years of marketing experience with hands-on brand marketing and campaign execution experience.
  • 7+ years of experience in brand marketing, including brand communication, campaign planning, and local market execution.
  • 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
  • 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.
  • Proven ability to manage multiple marketing projects simultaneously in a fast-paced environment.
  • Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
  • Native-level written and verbal Japanese communication skills.
  • Business-level English skills for collaboration with regional and global stakeholders.
  • Strong coordination and project management skills with attention to detail and timeline management.
  • Comfortable working cross-functionally with business, PR, compliance, product, and regional marketing teams.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on the nature of the business team.
  • Opportunities for career growth and continuous learning.
  • Access to a flat, collaborative global organization.
  • Autonomy to work on unique, fast-paced projects.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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