Field Growth and Operation - LATAM (Offline Acquisition)

4 hours, 33 minutes ago
Full-time
Senior
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Lead offline acquisition strategy and in-market growth initiatives to drive app downloads, payment adoption, activation, and continued usage among individual customers and small merchants.
  • Identify and engage local vendors, retail partners, and distribution channels to expand point-of-contact opportunities and increase app installs.
  • Plan and execute growth campaigns and monitor core metrics such as new user growth and retention.
  • Select, onboard, and manage third-party vendors, promoters, and channel partners across assigned countries or regions.
  • Build scalable playbooks and SOPs to ensure consistent vendor performance and execution quality.
  • Monitor and analyze field performance metrics to optimize acquisition spend and channel mix.
  • Use user behavior and cohort analysis to refine field strategy and maximize ROI.
  • Partner with local leadership and global teams to localize messaging and pricing strategies.

Requirements

  • Bachelor’s degree in Business, Marketing, Operations, or a related field.
  • 5+ years of relevant experience in field marketing, sales operations, channel management, or user acquisition, ideally in tech platforms, payments, or marketplace growth.
  • Strong analytical skills with experience in performance tracking, data analysis, and reporting.
  • Proven experience coordinating and managing third-party vendors or field teams.
  • Comfortable working in ambiguous, fast-moving environments with cross-regional coordination.
  • Business fluency in English.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, with details varying by business team and role nature.
  • Opportunity to work with world-class talent in a global organization with a flat structure.
  • Autonomy to tackle fast-paced projects in an innovative environment.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer commitment with a diverse workforce culture.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Digital Marketing B2B Growth Marketing and Automation Manager (Remote in

Logical Media Group 11-50 Professional Services

Logical Media Group is hiring a B2B Growth Marketing Manager to lead client-facing CRM, customer journey, and omnichannel marketing initiatives that improve performance and drive growth across accounts.

CRM Email Marketing HubSpot Salesforce
3 minutes ago

General Manager, DTC Ecommerce

Hadley Designs 1-10 Specialty Retail

Hadley Designs is hiring a General Manager, DTC Ecommerce to lead Shopify and TikTok Shop growth, own the P&L, and build a scalable direct-to-consumer engine for its screen-free children’s learning products.

Affiliate Marketing Email Marketing Facebook Ads Google Analytics SEO Shopify TikTok
3 minutes ago

AI Native, Associate Growth Marketer

ConsumerAffairs 51-250 Diversified Consumer Services

ConsumerAffairs is hiring a St. Louis-based Associate Growth Marketer to support customer acquisition and engagement through multi-channel campaign execution, experimentation, and performance optimization.

Email Marketing Facebook Ads Google Ads Google Analytics SEO SQL
18 minutes ago

Strategy & Operations Manager - Mid

Deblock 11-50 Banks

Deblock is hiring a Strategy & Ops Manager to work with the founders and product leads on solving complex business and product challenges, improving execution, and building the operational systems that support the company’s FinTech vision.

System Design
18 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers