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VP-Director of Media (Pharma Agency)

3 hours, 17 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Develop the strategic approach for client media plans and ongoing campaign management.
  • Lead planning and delivery of integrated cross-channel media plans across digital and traditional media.
  • Determine media program goals and objectives, develop budget recommendations, and model outcomes.
  • Work with analytics and stakeholders to establish measurement plans and optimization criteria.
  • Manage junior team members in planning, execution, and day-to-day campaign oversight.
  • Provide performance management, coaching, and feedback to develop supervisors and planners.
  • Build and maintain relationships with internal stakeholders, vendors, platforms, and technology partners.
  • Identify opportunities to grow accounts through new partnerships, media spend, and fee-generating activities.
  • Lead development of RFPs, partner evaluation lists, and partner selection criteria.
  • Participate in new business pitches, proposals, and client-facing POVs, case studies, and test-and-learn scenarios.

Requirements

  • 8+ years of relevant agency experience in media planning and buying across online and offline channels.
  • 3+ years of supervisory experience or related account management experience.
  • Bachelor's degree required, preferably in a related field.
  • Direct experience with pharmaceutical advertising is preferred, and/or healthcare advertising for both patients and physicians.
  • Knowledge of media planning and buying, third-party tracking, ad serving technology, and audience and competitive research tools.
  • Experience with paid social and search strategy is a plus.
  • Understanding of full-funnel media campaigns.
  • Experience working within a full-service agency and/or client-side environment is preferred.
  • Demonstrated ability to multitask, prioritize, and meet deadlines.
  • Ability to present agency concepts, provide clear direction, and understand strategic marketing communications planning and estimate development.

Benefits

  • 401(k) plan with employer match contribution up to 4%, immediately vested.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, 9 public holidays, gifted end-of-year holidays, and early Summer Friday finishes in June, July, and August.
  • Free counseling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • Continuous professional development through on-demand training and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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