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Senior Director, Brand Strategy

2 hours, 16 minutes ago
United States, Canada
Full-time
Senior
Marketing Strategist
Design and User Experience
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Oversee the synthesis of market, competitor, and audience intelligence into insights, implications, and narratives that support decision-making.
  • Anticipate market shifts, competitive dynamics, and changes in customer behavior to evolve brand strategy.
  • Champion the voice of the customer by consolidating market research and insights into strategy that reflects unmet needs and motivations.
  • Develop brand strategy foundations including brand positioning, messaging strategy, and competitive strategy.
  • Partner with engagement strategy to align creative and activation outputs with the broader brand strategy.
  • Collaborate closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration.
  • Lead strategic planning discussions and collaboration sessions with internal teams and clients.
  • Develop and deliver compelling client presentations and sell through strategic ideas and recommendations.
  • Use data, insights, and rationale to inform and defend strategic recommendations to clients and teams.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or a related field.
  • 7+ years of experience in a healthcare or pharmaceutical advertising agency environment.
  • Relevant category experience in patient pharmaceutical marketing.
  • Strong understanding of the pharmaceutical and healthcare industries.
  • Proven ability to lead strategic planning discussions and collaboration sessions.
  • Strong synthesis skills and analytical rigor.
  • Experience bringing new ideas forward and effectively selling strategic recommendations with supporting data and research.
  • Experience developing and delivering high-quality client presentations.
  • PowerPoint and/or Keynote power user.
  • Excellent communication and writing skills with the ability to clearly articulate ideas, facts, and recommendations.

Benefits

  • $120,000 - $190,000 annual salary.
  • 401(k) plan with employer match up to 4%, immediately vested.
  • Medical, dental, and vision insurance, plus life insurance and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, 9 public holidays, and gifted end-of-year holidays.
  • Early Summer Friday finish in June, July, and August.
  • Free counselling through an employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • Access to on-demand training, professional development, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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