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Director, Customer & Consumer Insights

3 days, 6 hours ago
United States
Full-time
Lead
Product Analyst
Data Science and Analytics
Agile
Apply Now
Athletic Greens

Athletic Greens

Athletic Greens offers science-backed superfood formulas, AG1 and AGZ, designed to support daily nutrition and sleep for whole body health, enhancing energy, immune defense, gut health, and restorative sleep, while being NSF Certified for Sport and tru...

Health Care Providers & Services
251-1K
Founded 2010
$115M raised
View All Jobs

Description

  • Lead the consumer insights function and define the strategic roadmap across brand, growth, and experience initiatives.
  • Establish research standards, frameworks, and tools that improve the quality, rigor, and impact of insights.
  • Integrate consumer insights into key business decisions and strategic planning across the organization.
  • Define the long-term vision and operating model for Consumer Insights as the business grows globally.
  • Identify emerging consumer, cultural, category, and market trends that inform innovation and business planning.
  • Own brand tracking and lead insights initiatives supporting brand strategy, performance tracking, and marketing effectiveness.
  • Partner with Marketing and Growth teams to inform campaign development, messaging optimization, and audience strategy.
  • Oversee UX/UI research to inform product improvements, usability enhancements, and customer journey optimization.
  • Provide strategic oversight for New Product Development research and align it with broader consumer and brand strategies.
  • Build cross-functional partnerships and communicate insights to senior leadership with clear recommendations.

Requirements

  • 10+ years of experience in consumer insights, customer insights, UX research, market research, or related strategy-focused disciplines.
  • Experience leading highly cross-functional insights initiatives in complex organizations.
  • Proven experience building or evolving insights functions, frameworks, or capabilities that influence strategic business decisions.
  • Deep expertise in both qualitative and quantitative research methodologies.
  • Ability to translate complex consumer data into actionable business recommendations.
  • Strong business acumen and strategic thinking, with the ability to connect consumer understanding to organizational priorities and growth opportunities.
  • Experience influencing senior leaders and cross-functional stakeholders through storytelling, executive communication, and evidence-based recommendations.
  • Ability to operate effectively in fast-paced, evolving environments with ambiguity and organizational complexity.
  • Experience leading large-scale or multi-stakeholder research initiatives across brand, product, customer experience, and innovation.
  • Experience in DTC, wellness, healthcare, consumer products, subscription businesses, or high-growth environments preferred.
  • Experience supporting global and multi-market insights initiatives with regional, cultural, and market-specific nuance.

Benefits

  • Competitive compensation with a base salary range of $150,000 to $170,000.
  • Performance-based incentive plans.
  • A 100% remote working environment (excluding laboratory positions) from day one.
  • Paid holidays, company-wide reset and reflect days, and unlimited PTO based on country of residence.
  • In-person team meetups for collaboration, team building, and productivity.
  • Access to AG1 products and branded swag.
  • Monthly telecom stipend for eligible team members.
  • Competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

Interested in this position?

Apply directly on the company website

Apply Now

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