Design Operations Manager, Web Experience

1 month ago
Full-time
Senior
Design and User Experience
Alpaca

Alpaca

Alpaca is a developer-first API for stock and crypto trading, offering easy-to-use APIs for building apps and trading algorithms.

Capital Markets
51-250
Founded 2015
$87M raised

Description

  • Own the website end-to-end and keep it current as a living product.
  • Drive continuous improvement of website experience, content, and performance across audiences and use cases.
  • Refine stakeholder inputs by sharpening copy, improving information hierarchy, and elevating design quality.
  • Maintain consistent standards for brand, voice, accessibility, and visual craft across all pages.
  • Set up website metrics, tracking, and reporting to measure progress against objectives.
  • Review SEO, GEO, and funnel performance and convert findings into prioritized improvements.
  • Partner with engineering and other teams to design and develop website tooling and infrastructure, including CMS and analytics systems.
  • Align cross-functional teams on messaging for design and product updates.
  • Facilitate syncs, reviews, and retrospectives to keep web work moving.
  • Connect the website with adjacent content channels such as the blog, podcast, and related surfaces.

Requirements

  • 7+ years of experience in web operations, digital project management, design production, or web production, ideally owning a public-facing website.
  • Strong project management skills, including intake, prioritization, timelines, stakeholder management, and status communication.
  • Ability to independently make meaningful design and copy edits to a professional standard.
  • Comfort working in design tools, within an established design system, and under brand guidelines.
  • Experience setting up and interpreting web analytics data, such as GA4.
  • Working knowledge of SEO and GEO best practices, conversion and funnel optimization, and modern CMS platforms.
  • Familiarity with A/B testing, personalization, and QA workflows, including brand, accessibility/WCAG, and SEO checks before launch.
  • Technical literacy to collaborate with engineering on tooling and infrastructure decisions.
  • Experience with multi-language and multi-region localization projects.
  • Preferred: experience standing up or migrating a CMS and building reusable component or template systems.
  • Preferred: background in content strategy and multi-channel content such as blog, podcast, or video.

Benefits

  • Competitive salary with stock options.
  • Health benefits.
  • One-time USD $500 new hire home-office setup stipend.
  • USD $150 monthly stipend via Brex card.

Interested in this position?

Apply directly on the company website

Apply Now

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