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Content Marketing Manager, Crypto

56 minutes ago
North America
Full-time
Senior
Content Marketing Manager
Marketing and Growth
Blockchain Content Marketing Copywriting SEO
Apply Now
Alpaca

Alpaca

Alpaca is a developer-first API for stock and crypto trading, offering easy-to-use APIs for building apps and trading algorithms.

Capital Markets
51-250
Founded 2015
$87M raised
View All Jobs 53

Description

  • Own content strategy for Alpaca’s crypto and tokenization products across B2B and B2C channels.
  • Write and edit launch posts, explainers, blogs, newsletters, and thought leadership content.
  • Develop audience-specific messaging for issuers, market makers, exchanges, and institutional partners.
  • Partner with the crypto product team to turn technical updates into externally ready content and go-to-market briefs.
  • Translate internal product language into accurate messaging about tokenization workflows.
  • Collaborate with product, compliance, design, and marketing teams to produce accurate, on-brand content.
  • Identify content opportunities based on product priorities, partner launches, and growth goals.
  • Improve discoverability and adoption through SEO, content refreshes, and targeted distribution.

Requirements

  • 5+ years of experience in content marketing, content strategy, editorial, or a related field, including meaningful crypto, Web3, or digital assets experience.
  • Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows.
  • Strong writing and editing skills with the ability to simplify complex technical topics.
  • Experience creating go-to-market content for product launches, partner announcements, or B2B fintech and crypto products.
  • Ability to collaborate cross-functionally with product, compliance, and marketing teams.
  • Strong judgment regarding audience, tone, clarity, and regulated financial content.
  • Ability to work independently and manage multiple concurrent launches in a fast-moving environment.
  • Experience at a crypto-native company or with tokenization/RWA infrastructure preferred.
  • Experience serving market makers, crypto exchanges, or institutional audiences preferred.
  • Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement preferred.

Benefits

  • Competitive salary and stock options.
  • Health benefits.
  • $500 one-time new-hire home-office setup allowance.
  • $150 monthly stipend via a Brex Card.
  • Globally distributed work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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