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Senior Marketing Consumer Insights Lead

1 hour, 8 minutes ago
United States
Full-time
Lead
Data Analyst
Data Science and Analytics
Apply Now
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008
View All Jobs 144

Description

  • Own and steward Airbnb's brand health tracking program, including the measurement framework and ongoing trend monitoring.
  • Partner with Marketing leadership as the primary expert on consumer voice and audience understanding.
  • Design and execute qualitative and quantitative research projects across focus groups, interviews, ethnographies, online communities, and surveys.
  • Balance in-house research execution with vendor-managed research projects.
  • Coach and support a direct report responsible for Airbnb's media measurement program.
  • Translate media investment and campaign data into implications for consumer perception and brand strategy.
  • Prepare and present research findings in concise, visually compelling formats for senior stakeholders.
  • Collaborate with Consumer, Product, Innovation, and Research leadership to synthesize insights and identify gaps or opportunities.
  • Ensure consumer insights are embedded early in briefs, strategies, and marketing priorities.
  • Influence brand equity trends and audience engagement through actionable insights.

Requirements

  • 12+ years of consumer insights experience, with significant experience in a marketing insights context.
  • Deep expertise in brand health tracking and brand measurement frameworks covering equity, perception, and positioning metrics.
  • Strong experience in audience research and segmentation to build actionable consumer portraits.
  • Familiarity with media measurement approaches and linking campaign performance to brand perception and consumer sentiment.
  • Expertise across a wide range of qualitative and quantitative research methodologies.
  • Familiarity with advanced analytic techniques and emerging tools, including AI-powered research methods.
  • Exceptional storytelling and communication skills for presenting complex consumer data to senior stakeholders.
  • Demonstrated experience managing and developing individuals.
  • Degree in research, marketing, or social sciences, or an equivalent combination of education and progressive experience.
  • Experience supporting brand strategy, audience understanding, or marketing effectiveness (preferred context).

Benefits

  • Base pay range of $212,000 to $262,000 USD.
  • Eligible for bonus.
  • Eligible for equity.
  • Eligible for benefits.
  • Eligible for Employee Travel Credits.
  • US-remote eligible role.
  • Occasional work at an Airbnb office or offsites, as agreed with your manager.

Interested in this position?

Apply directly on the company website

Apply Now

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