Product Marketing Manager

3 weeks, 5 days ago
Full-time
Senior
Product Management
Affirm

Affirm

Affirm offers a transparent buy now, pay later service founded in 2012 by Max Levchin. No late fees or surprises, just a responsible way to pay over time for your favorite brands.

Diversified Financial Services
1K-5K
Founded 2012

Description

  • Partner with Product to shape the roadmap by identifying opportunities, customer needs, and market trends.
  • Lead end-to-end go-to-market strategy and execution for product launches from beta through full release.
  • Craft value propositions, segmentation strategies, and positioning that support launch success.
  • Analyze customer, competitive, and product adoption data to inform marketing and product decisions.
  • Design and execute programs that increase merchant engagement and product adoption at scale.
  • Develop messaging and materials for key client-facing moments, including roadmap meetings with top merchants.
  • Build and maintain alignment across Product, Sales, Customer Success, Enablement, Partnerships, and Analytics.
  • Resolve cross-functional dependencies and manage multiple high-priority initiatives in parallel.
  • Translate product vision into external narratives that strengthen merchant partnerships and trust.
  • Use product, revenue, and cost-driver understanding to guide GTM and product decisions.

Requirements

  • 7+ years of experience in product marketing, product management, or a similar role.
  • Experience in Payments or Fintech is strongly preferred.
  • Proven track record of leading product launches and GTM strategy that delivers business results.
  • Strong business acumen with the ability to connect customer needs, market trends, and product development.
  • Excellent communication and storytelling skills with the ability to simplify complex ideas.
  • Highly analytical mindset with experience using data to influence product and marketing strategies.
  • Experience navigating ambiguity and shifting priorities in a fast-paced environment.
  • Proven ability to collaborate and influence cross-functionally.
  • Strong prioritization and project management skills.
  • Creative problem-solver who is willing to iterate quickly and take initiative.

Benefits

  • Base salary range of $185,000–$245,000 for CA, WA, NY, NJ, and CT; $164,000–$224,000 for all other U.S. states.
  • Equity rewards as part of total compensation.
  • Monthly stipends for health, wellness, and tech spending.
  • 100% subsidized medical, dental, and vision coverage for employees and dependents.
  • Remote-first work environment with flexibility to work almost anywhere within the country of employment.
  • Competitive vacation and holiday schedules.
  • Employee stock purchase plan at a discount.
  • Flexible Spending Wallets for technology, food, lifestyle needs, and family-forming expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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