LA Galaxy, Sr Director, Data & Analytics

2 weeks, 6 days ago
Full-time
Lead
Data Science and Analytics
AEG

AEG

AEG Worldwide is a leading sports and entertainment presenter that sets trends and creates unforgettable memories for over 100 million guests annually. With a global presence, AEG owns, operates, and consults with premier facilities worldwide, hosts ep...

Media
1K-5K
Founded 1994

Description

  • Develop and lead the data infrastructure strategy across CDP, CRM, data warehouse, and fan intelligence systems to create a unified fan view.
  • Establish analytics, reporting, and measurement frameworks that connect marketing, ticketing, ecommerce, and fan engagement to business outcomes.
  • Lead audience segmentation, lifecycle insights, and engagement strategy across the customer journey.
  • Build tracking, attribution, dashboarding, and closed-loop reporting capabilities to measure campaign and business performance.
  • Develop audience targeting strategies that support personalization, lifecycle marketing, paid media optimization, and conversion initiatives.
  • Build, lead, and develop a high-performing analytics and insights team, including hiring, prioritization, and performance management.
  • Partner with cross-functional leaders in Marketing, Ticketing, Partnerships, Operations, Finance, Technology, and Digital Product to identify optimization and growth opportunities.
  • Manage departmental budgets, vendor contracts, forecasts, and external analytics partners.
  • Support planning and execution of capital and technology investments related to data infrastructure, analytics platforms, and customer data systems.
  • Establish recurring business reviews and reporting cadences that drive accountability and performance visibility.
  • Provide strategic thought leadership on emerging trends in analytics, AI, measurement, and fan intelligence.

Requirements

  • BA/BS degree in Computer Science, Information Systems, Data Science, Engineering, Product, or a related technical field; advanced degree preferred.
  • 8-10 years of related work experience.
  • Proven experience building and leading data and analytics organizations, including hiring, developing, and managing technical and cross-functional teams.
  • Experience designing and implementing modern data ecosystems, including CDP, CRM, and cloud data warehouse (CDW) platforms.
  • Strong experience translating data and analytics into actionable business insights that drive revenue and engagement.
  • Experience defining business problems, structuring analyses, and delivering clear recommendations to senior leadership.
  • Experience working cross-functionally with marketing, ticketing, partnerships, and operations to align data initiatives with commercial objectives.
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred.
  • Strong understanding of data privacy, governance, and security principles, with experience handling sensitive and confidential data.
  • Experience managing budgets, vendor relationships, and external technology partners.
  • Deep knowledge of modern data and marketing technology stacks, including CDPs, CRMs, analytics platforms, and digital product tools.
  • Experience with experimentation frameworks such as A/B testing and personalization strategies.
  • Familiarity with attribution modeling, marketing measurement, and performance analytics.
  • Proficiency with Microsoft Office Suite and ability to learn required business systems.
  • Strong communication and leadership skills with the ability to present complex technical information to technical and non-technical stakeholders, including executives.
  • Ability to work under tight deadlines, handle multiple detailed tasks, and adapt quickly to shifting demands.
  • Demonstrated ability to build a clear data and digital product vision and align stakeholders around shared priorities.
  • Ability to translate strategic business goals into actionable data, analytics, and product roadmaps.
  • Familiarity with information security and risk management concepts.
  • Ability to work with confidential and sensitive data; privacy concepts are a plus.
  • Must not require work visa sponsorship for this position.

Benefits

  • Payscale of $136,470 to $180,000.
  • Eligibility for a bonus under the current bonus plan requirements.
  • Medical, dental, and vision insurance.
  • Paid holidays, vacation time, and sick time.
  • Company-paid basic life insurance and voluntary life insurance options.
  • Parental leave.
  • 401(k) plan with a current employer match of 3%.
  • Flexible spending and health savings account options, plus wellness offerings.

Interested in this position?

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