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Paid Social & Creative Strategy Contractor

3 weeks, 6 days ago
Anywhere
Full-time
Senior
Graphic Designer
Design and User Experience
Copywriting Facebook Ads Influencer Marketing TikTok
Apply Now
Ad Hoc Labs

Ad Hoc Labs

Ad Hoc Labs is a company that builds mobile apps focused on productivity, privacy, and play. Their innovative products, like Burner and Dialed, provide users with smarter phone numbers to take control of their identity and privacy. With unparalleled se...

Internet Software & Services
11-50
Founded 2012
$2M raised
View All Jobs 3

Description

  • Own Burner's Meta Ads program end-to-end across mobile app and web campaigns.
  • Run rapid testing cycles across creative and campaign structure to improve CAC and conversion.
  • Determine whether Meta should scale as part of Burner's acquisition mix and recommend where to invest or pull back.
  • Evaluate whether to expand into TikTok and other paid social channels as the program matures.
  • Develop and own the creative testing roadmap, including concepts, hooks, formats, copy variants, and visual approaches.
  • Write creative briefs and partner with designers and video editors to produce ad creative.
  • Analyze creative performance to identify what is working, what is fatiguing, and what to test next.
  • Own performance reporting for paid social, including dashboards, weekly reporting, and ad hoc analysis.
  • Translate performance data into clear recommendations and next steps for the broader team.
  • Build and maintain campaign launch workflows, naming conventions, creative testing processes, alerting, and internal documentation.

Requirements

  • 5+ years of hands-on experience managing and scaling paid social campaigns, with deep expertise in Meta Ads.
  • Experience with subscription-based or mobile app businesses is strongly preferred.
  • Proven success building, optimizing, and scaling campaigns against performance targets such as CPA or ROAS.
  • Strong creative strategy skills, including the ability to concept, brief, evaluate, and iterate on ad creative.
  • Experience running both mobile app and web campaigns.
  • Comfort working across dashboards, spreadsheets, and analytics tools to surface insights and drive decisions.
  • Experience with mobile measurement platforms such as Adjust, AppsFlyer, or similar.
  • A bias toward documentation and process building.
  • Comfort incorporating AI tools and workflows into creative production, reporting, and campaign operations, or a strong interest in doing so.
  • Strong communication skills and the ability to work autonomously while keeping stakeholders informed.
  • Experience with TikTok Ads or other emerging paid social platforms is a plus.
  • Experience with web-to-app and web-based acquisition funnels is a plus.
  • Experience with App Store Optimization, including keyword research, metadata testing, and creative testing across Apple App Store and Google Play, is a plus.
  • Familiarity with measurement and attribution infrastructure, including event taxonomy design, postback configuration, and incrementality testing methodologies, is a plus.
  • Experience working with creators or influencers in a performance advertising context is a plus.
  • Background in mobile growth or app-first businesses is a plus.
  • Ability to maintain a productive remote working environment with access to video-quality internet.

Benefits

  • Remote-first work environment with flexibility to work where you are most comfortable and productive.
  • Part-time or full-time contractor arrangement.
  • Compensation of $5,000 to $7,000 per month.
  • Opportunity to work on a top-grossing independent mobile app with millions of users.
  • Potential for cross-functional collaboration with marketing and product teams.
  • Culture that emphasizes collaboration, learning, growth, diversity, and trust.

Interested in this position?

Apply directly on the company website

Apply Now

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