Sr. Copywriter

3 months, 2 weeks ago
Full-time
Senior
Marketing and Growth
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Write clear, compelling, conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives.
  • Ask clarifying questions to align assignments with business objectives and campaign goals.
  • Ideate concepts ranging from event themes to brand campaigns.
  • Translate complex martech concepts into engaging, audience-friendly messaging.
  • Partner with designers, growth marketers, brand strategists, and marketing leaders to develop cohesive campaigns.
  • Optimize copy using A/B testing and analytics to improve performance and refine messaging strategies.
  • Contribute to brand voice development and maintain consistency across touchpoints.
  • Stay current on industry trends and competitor messaging to keep content fresh and impactful.
  • Create copy for B2B marketing communications including brand campaigns, event signage, marketing emails, display ads, newsletters, hype videos, sales presentations, social media content, webinar landing pages, and website updates.

Requirements

  • 3-6 years of experience in traditional advertising or marketing copywriting, ideally in SaaS, B2B tech, or martech.
  • Experience as a traditional ad copywriter with agency experience is preferred.
  • A strong portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership.
  • Ability to distill technical concepts into interesting, audience-friendly copy.
  • Experience with SEO, CRO, and performance marketing tactics is a nice-to-have.
  • Exceptional attention to detail, strong creativity, and a self-starter mentality.
  • Ability to take direction and run with it.
  • Experience working in a fast-paced, data-driven environment is preferred.

Benefits

  • Competitive salary of $90,000-$120,000 depending on location and experience.
  • Comprehensive medical, dental, and vision coverage.
  • Unlimited PTO and flexible time off.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Career growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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