Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services

Information Technology

Founded 2023

367 open positions

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Digital Media Manager

4 hours, 47 minutes ago

Mexico, Brazil, Colombia

Full-time

Lead

Paid Media Specialist

Data Science and Analytics

Facebook Ads Google Ads Google Analytics Google Tag Manager Instagram API TikTok

Apply Now

Pavago

IT Services

Founded 2023

View All Jobs 367

Description

Own and manage end-to-end paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Snapchat Ads, display, video, native, and CTV platforms.
Plan, launch, and optimize paid search, paid social, display, video, retargeting, native, and CTV campaigns.
Monitor campaign performance daily and make proactive adjustments to improve results.
Optimize bids, budgets, audiences, creatives, placements, and targeting strategies.
Analyze performance using Google Analytics, Google Tag Manager, Looker Studio, and platform-level analytics.
Identify scaling opportunities, performance bottlenecks, inefficiencies, and other optimization opportunities.
Build and maintain dashboards, performance reports, pacing updates, and optimization summaries.
Manage campaign budgets, bid strategies, pacing, and forecasting to ensure efficient spend and profitability.
Collaborate with marketing, creative, leadership, and analytics stakeholders to align execution with business goals.
Test new strategies, creative formats, targeting approaches, and optimization frameworks to improve performance and scalability.

Requirements

10+ years of hands-on digital media buying and paid advertising experience.
Deep expertise with Google Ads and Meta Ads.
Strong experience across paid search, paid social, display, video, native advertising, and CTV campaigns.
Advanced proficiency with Google Analytics, Google Tag Manager, and Looker Studio.
Strong Excel or Google Sheets skills for pacing, forecasting, reporting, and performance analysis.
Excellent written and verbal communication skills.
Strong organizational and time management abilities.
Comfort managing multiple campaigns independently in a remote environment.
Reliable high-speed internet and a professional-grade work setup.
Experience scaling large multi-platform advertising campaigns is preferred.
Background in performance marketing agencies, growth marketing, or data-driven media buying environments is preferred.
Experience with TikTok Ads, Snapchat Ads, CTV advertising, or programmatic media buying is preferred.
Strong understanding of attribution, conversion tracking, audience segmentation, and funnel optimization is preferred.

Benefits

Full-time remote position.
Working hours aligned with U.S. business hours.
Opportunity to own large-scale, multi-platform paid media campaigns.
Exposure to advanced analytics, media optimization, campaign scaling, and cross-platform acquisition.
Remote flexibility with a performance-focused team.
Growth opportunities into Senior Media Buying, Growth Marketing Leadership, or Performance Marketing Director roles.

Interested in this position?

Apply directly on the company website

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