Senior Manager, Data Science & Analytics

1 hour, 42 minutes ago
Full-time
Lead
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Define and drive the analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
  • Embed analytics into strategic planning, campaign optimization, and decision-making processes.
  • Develop and execute measurement frameworks tailored to each client’s objectives and business goals.
  • Translate data into actionable insights by identifying performance drivers, resolving anomalies, and explaining media impact.
  • Establish and maintain statistically valid, operationally scalable testing frameworks.
  • Deliver actionable insights rooted in analytics, business strategy, and persuasive communication.
  • Provide business feedback on standardized dashboards and advanced analytics used to measure campaign effectiveness.
  • Use predictive and prescriptive analytics to identify trends, opportunities, and risks in client behavior and retention.
  • Quantify marketing impact and ROI while partnering cross-functionally to diagnose and address performance issues.
  • Implement A/B and multivariate testing protocols to optimize campaigns and maximize impact.

Requirements

  • Master’s degree in Analytics, Management Science, MIS, or a similar quantitative discipline.
  • 8+ years of experience in analytics, marketing measurement, or campaign optimization, with a strong focus on email marketing.
  • Expertise in advanced analytics tools and business intelligence tools.
  • Proven experience designing and scaling experiments in a digital environment.
  • Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
  • Excellent communication and presentation skills with the ability to influence senior stakeholders and clients.
  • Experience working with external clients in a client-facing role (preferred).
  • Experience collaborating with cross-functional teams such as Sales, Client Success, Operations, Engineering, and Data Cloud (preferred).

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $125,000 to $145,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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