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Product Marketing Director, AI Solutions

2 hours, 55 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Artificial Intelligence and Machine Learning
Prototyping
Apply Now
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007
View All Jobs 16

Description

  • Lead go-to-market strategy, product positioning, and commercialization for AI-driven products and solutions.
  • Partner with GTM teams to execute coordinated launches, campaigns, and customer activation programs.
  • Serve as the voice of the customer and market by translating customer and segment needs into market requirements.
  • Inform product roadmaps, support prototyping and testing, and ensure solutions align with real-world demand.
  • Define and maintain customer personas, target segments, and key differentiators across the product suite.
  • Identify emerging market opportunities, customer needs, and competitive dynamics to inform product strategy.
  • Support development of new buyer-specific and verticalized solutions across the platform.
  • Create a transparent and internally socialized roadmap with GTM teams.
  • Lead world-class launches that build market awareness and accelerate customer adoption.
  • Develop full-funnel content and sales enablement assets to win new clients and support field execution.
  • Build relationships with industry analysts to generate awareness and buy-in for new solutions.
  • Track, measure, and report on performance, adoption, and revenue contribution.
  • Present strategy, insights, and results to senior stakeholders, analysts, and customers.

Requirements

  • 7+ years of product marketing experience within AI, AdTech, MarTech, media agencies, or data-driven marketing.
  • Proven track record of creating industry- or solution-specific positioning, messaging, and technical marketing content.
  • Ability to adapt messaging for both marketing and technical audiences.
  • Strong experience in AI, specifically its application in the enterprise.
  • Ability to work autonomously, lay out a plan, and execute it with rigor.
  • Passion for technology with GTM and enablement know-how.
  • Hands-on ability to create demos, presentations, enablement assets, and GTM materials.
  • Strong cross-functional collaboration and storytelling skills.
  • Dynamic, confident personality with the ability to drive execution across multiple priorities with minimal guidance.
  • Creative thinker with experience leading cross-functional stakeholders to execution.
  • Proven track record of bringing new products or capabilities to market and driving adoption and customer value.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $165,000 to $195,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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