Manager, Field Marketing & Events

1 hour, 45 minutes ago
Full-time
Senior
Marketing and Growth
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Support end-to-end event execution, including venue selection, logistics, onsite management, and post-event wrap-up.
  • Plan and execute marketing initiatives with events and sales teams to maximize engagement around key industry events.
  • Assist with industry tentpole events and sponsorship activations across the advertising and marketing ecosystem.
  • Provide white-glove client service to customers and prospects throughout the event planning cycle.
  • Conceptualize, plan, and execute exclusive hospitality experiences tied to industry events.
  • Support customer and prospect experiences from initial outreach through onsite engagement.
  • Manage external relationships with vendors, venues, agencies, and media partners.
  • Partner with internal marketing, sales, and operations teams to align activations with marketing and revenue objectives.
  • Track program performance against metrics and support post-event analysis to measure success and ROI.
  • Maintain the annual industry event calendar and roadmap.
  • Create, maintain, and reconcile event budgets from initial forecast through final actuals.
  • Review, process, and code vendor invoices, and ensure contracts, SOWs, and W-9s are approved before invoice processing.

Requirements

  • BA/BS degree.
  • 5+ years of event or field marketing experience, preferably in the advertising, media, or adtech industry.
  • Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives.
  • Excellent communication skills and ability to collaborate across internal teams and external partners.
  • Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment.
  • Experience managing multiple event and marketing programs simultaneously.
  • Strong written and verbal communication skills.
  • Experience supporting thought leadership opportunities and event programming at industry events is a plus.
  • Positive mindset with an enthusiastic, proactive spirit.
  • Willingness to travel as needed to support event execution.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $110,000 to $125,000, depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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