Director, Programmatic Activation

3 hours, 8 minutes ago
Full-time
Lead
Project and Program Management
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Deploy and optimize DSP budgets across programmatic channels to improve campaign performance.
  • Oversee a team of traders to drive performance, accuracy, and accountability at scale.
  • Partner with Client Success and Analytics teams to align client needs with the media approach.
  • Ensure minimal errors in tagging, targeting, and pacing.
  • Consistently exceed campaign objectives while identifying margin expansion opportunities.
  • Provide clear optimization notes and forward-looking guidance to internal teams and client partners.
  • Participate in client conversations when media expertise is needed.
  • Manage order execution and internal communication using internal systems and tools.

Requirements

  • 5+ years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP.
  • Management experience in a programmatic media role.
  • Knowledge of CM360, rich media vendors, site pixels, and web debugging tools.
  • Understanding of media metrics and KPIs such as CPM, dCPM, CPA, CPCV, CPLPV, and attention.
  • Demonstrated track record of effectively optimizing to goals.
  • Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem.
  • Strong analytical ability and extreme attention to detail.
  • High proficiency in MS Excel.
  • Experience working in a senior media execution or trading role is preferred.
  • Ability to work hybrid in select locations or remotely, depending on location.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $110,000 to $140,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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