Director, Paid Social

2 hours, 17 minutes ago
Full-time
Senior
Sales and Business Development
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Serve as the primary strategic lead and partner for clients, providing proactive ideas and growth strategies.
  • Manage client communication and campaign onboarding while setting and meeting expectations.
  • Deliver regular performance updates and insights that inform broader business decisions.
  • Plan, manage, and optimize large-scale paid social campaigns primarily on Meta and TikTok.
  • Support campaign management across LinkedIn, Snapchat, Reddit, Pinterest, and other social channels as needed.
  • Coordinate with internal operations teams to prioritize work and maintain execution quality across accounts.
  • Use Zeta Data Cloud to develop audience targeting strategies that improve campaign performance.
  • Make operational decisions independently based on expertise in paid social advertising.
  • Proactively manage client expectations to ensure a true partnership approach.

Requirements

  • 5+ years of hands-on experience in paid social advertising.
  • Advanced, expert-level knowledge of Meta Ads Manager.
  • Strong experience with TikTok is highly preferred.
  • Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.
  • Proven track record of managing high-touch, client-facing relationships in a consultative role.
  • Demonstrated success translating complex business goals into actionable social media strategies.
  • Deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/CAPI implementations, and budget management.
  • Meticulous quantitative skills with a high standard for quality and accuracy in campaign execution.
  • BA/BS degree, including quantitative coursework; exceptions may be made for highly experienced candidates.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $100,000 to $140,000, depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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