Associate Director, Paid Search

2 hours, 54 minutes ago
Full-time
Lead
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Serve as the primary client contact for paid search strategy and performance discussions.
  • Develop and present strategic roadmaps, testing plans, and growth opportunities aligned to client goals.
  • Proactively identify optimization and innovation opportunities across accounts.
  • Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting.
  • Manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
  • Establish testing frameworks and innovation pipelines to improve campaign results.
  • Translate performance insights into actionable next steps that drive client impact.
  • Collaborate with internal teams to ensure execution aligns with client objectives.
  • Provide mentorship and guidance to junior team members.
  • Deliver clear, data-driven performance reports and explain the underlying drivers of results to clients.

Requirements

  • 5+ years of relevant paid search experience.
  • Hands-on experience managing monthly campaign budgets of $500k+.
  • Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.
  • Meticulous attention to detail.
  • Experience with GA4 is preferred.
  • Experience with Shopping, Vehicle Ads, and Performance Max campaigns is preferred.
  • Google Ads and Microsoft Ads certification is preferred.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $80,000 - $120,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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