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Digital Growth Manager - (AEO, SEO, & Paid Media) FTC

2 hours, 5 minutes ago
United Kingdom, Greece
Contract
Lead
Digital Marketing Manager
Marketing and Growth
CSS Google Ads Google Tag Manager HTML HubSpot JavaScript Keyword Research LinkedIn Ads SEMrush SEO WordPress
Apply Now
XTM International

XTM International

XTM International provides a cloud-based translation management platform that centralizes localization assets and streamlines the deployment of translated content to global audiences, enhancing efficiency and control in the translation process.

Professional Services
251-1K
Founded 2002
View All Jobs 3

Description

  • Own and deliver a global SEO strategy with a strong focus on technical SEO, LLM optimisation, and Answer Engine Optimisation across a multi-site portfolio.
  • Increase discoverability in AI-powered search engines by building evaluation loops, tracking SERP features, and optimising structured and embedded content.
  • Conduct technical site audits, diagnose issues, and implement fixes related to crawl errors, indexation, site speed, structured data, schema, Core Web Vitals, and JavaScript rendering.
  • Lead keyword research, competitor analysis, and intent modelling to grow organic traffic and authority.
  • Design and maintain internal linking and site architecture to maximise crawl equity and programmatic performance.
  • Build and manage backlink and outreach programmes to increase domain authority and market share.
  • Develop programmatic SEO systems that turn structured feature-and-industry data into high-intent landing pages and interactive demos.
  • Deliver editorial SEO content such as guides, comparisons, blogs, and link magnets to strengthen topical authority and AEO visibility.
  • Manage paid media campaigns across search, display, and paid social channels, ensuring accurate targeting and minimal cannibalisation.
  • Plan, launch, optimise, and report on paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant channels.
  • Build audience segmentation frameworks using personas, intent data, remarketing, and other lists to target buyers at different funnel stages.
  • Analyse performance data, manage budgets, and align paid activity with SEO and content to drive revenue growth across global markets.

Requirements

  • Proven experience in technical SEO and LLM/AEO optimisation for complex B2B SaaS, multi-site, or multi-brand international portfolios.
  • Hands-on ability with HTML/CSS and basic front-end troubleshooting.
  • Expertise with Google Search Console, GA4, GTM, SEMrush, Ahrefs, Screaming Frog, and AI-driven SERP monitoring tools such as Oncrawl or Authoritas.
  • Strong skills in internal linking, site architecture, schema, structured data, programmatic SEO, and featured snippet optimisation.
  • Demonstrable success managing and optimising paid advertising campaigns across search, programmatic, marketplace, and social platforms.
  • Experience with A/B and adaptive testing, plus implementing UX improvements.
  • Ability to work with CMS platforms such as HubSpot and WordPress and collaborate effectively with developers.
  • Strong analytical mindset with experience building advanced reporting frameworks and performance-based KPI tracking.
  • Experience with advanced tracking, attribution reporting, and international or multilingual SEO and paid media.
  • Nice-to-have experience with HubSpot Marketing Hub, data layer implementation, advanced tracking setups, video SEO, DV360 or The Trade Desk, automation workflows using scripts/APIs/AI tools, privacy-first marketing, and AI tools for SEO or paid media.

Benefits

  • Competitive salary.
  • Flexible work arrangements, including remote and hybrid options depending on location.
  • Professional development opportunities, including international opportunities and career advancement programs.
  • Continuous learning support through tools, training resources, and industry expertise.
  • Inclusive workplace culture where belonging and inclusion are actively practiced.
  • Support for accessibility and accommodations during the hiring process.
  • Location-dependent benefits package with full details provided by the Talent Partner during hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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