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Senior Direct IO Manager

1 month ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 37

Description

  • Lead end-to-end strategy, planning, and activation for direct digital partnerships across always-on, seasonal, and high-profile campaigns.
  • Develop digital-first sponsorships, tentpoles, custom content integrations, and 360-degree activations.
  • Identify innovative opportunities involving creators, experiential extensions, emerging formats, publishers, data, and measurement.
  • Build client strategies aligned with business goals, audiences, KPIs, and integrated media plans.
  • Lead RFPs from brief development through vendor evaluation, negotiation, and client presentation.
  • Improve planning, trafficking, reporting, and ad operations workflows.
  • Develop negotiation best practices, secure added value, and upskill team members.
  • Partner with Programmatic and Integrated Media teams to deliver cohesive display and video strategies.
  • Apply traditional media expertise across Linear TV, OOH, and Audio to complement digital programs.

Requirements

  • 3+ years of media planning and buying experience focused on premium digital partnerships, sponsorships, and custom activations.
  • Experience building and executing large-scale publisher-direct programs, including briefing, partner vetting, negotiation, and recommendations.
  • Strong understanding of display, video, social, and branded content channels.
  • Familiarity with programmatic media and the relationship between direct and programmatic strategies.
  • Experience with Linear TV, Radio, or OOH media is preferred.
  • Ability to manage multiple projects and deliver high-quality work under compressed timelines.
  • Strong relationship-building skills with publishers, vendors, and internal stakeholders.
  • Experience developing processes and improving operational efficiency.
  • Inquisitive, future-focused approach with a willingness to challenge and improve existing practices.
  • Position is not eligible for immigration sponsorship.

Benefits

  • Annual salary of $77,000–$90,000 plus an annual performance bonus.
  • Remote-first culture with flexible schedules and remote work available in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual Class Pass credits.
  • Office hubs in Los Angeles, Chicago, and New York for collaboration, events, and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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