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Paid Search Manager

1 week ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics Keyword Research SEM SEO
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 10

Description

  • Plan, develop, and implement comprehensive paid search strategies for a portfolio of clients.
  • Manage SEM campaigns across Google Ads and Microsoft Ads with daily optimizations and updates.
  • Oversee account activity and coordinate with managers from other marketing channels.
  • Create and manage paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Criteo.
  • Manage Search, Shopping, Display, Remarketing, App Install, and Video advertising campaigns.
  • Conduct keyword research, write ad copy, and establish bidding strategies to achieve client KPIs.
  • Build and execute A/B tests to identify optimal campaign settings and performance improvements.
  • Use Google Analytics and other insights to analyze results, develop action items, and improve performance.
  • Adjust campaign strategy and budgets based on performance data and client goals.
  • Communicate regularly with clients and present results, recommendations, and strategic updates.

Requirements

  • 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency.
  • Strong verbal and written communication skills.
  • Strong analytical skills and deep knowledge of the SEM industry and paid search advertising model.
  • Experience with keyword research tools and web analytics tools, especially Google Analytics.
  • General knowledge of SEO, social advertising, and web usability.
  • Strong Microsoft Excel skills, including pivot tables, VLOOKUPs, and chart building.
  • Highly organized with the ability to balance multiple client timelines and business needs.
  • Comfortable working in dynamic, time-intensive environments with competing priorities and frequent fire drills.
  • Understanding of customer lifetime value and optimizing for profit based on client margins.
  • Experience presenting to senior-level client contacts.
  • Agency experience preferred, including managing multiple clients with monthly budgets ranging from $50,000 to $500,000 per client.
  • Experience with Google Suite.
  • Hands-on experience using AI and automation tools inside and outside paid search platforms is preferred.
  • Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance plus short-term disability and additional voluntary insurance.
  • Annual ClassPass credits and other perks.
  • Annual salary range of $74,000 to $85,000, depending on experience and other factors.

Interested in this position?

Apply directly on the company website

Apply Now

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