Director, Strategic Partnerships & Digital Media Investment

1 month ago
Full-time
Lead
Sales and Business Development
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Own Wpromote’s media investment function and manage agency spend across priority media partners.
  • Develop strategies for Joint Business Plans, upfront commitments, incentive programs, and principal commercial agreements.
  • Lead investment agreements from negotiation through activation, pacing, reconciliation, and value realization.
  • Translate agreements into activation plans, ownership models, and internal requirements.
  • Build processes, reporting, controls, tools, deal libraries, and investment trackers for scalable operations.
  • Partner with Finance, Legal, Commercial Strategy, Revenue Operations, Sales, Partnerships, and Media teams on investment initiatives.
  • Support pitches and RFPs under $50 million through media exercises, commercial analyses, and recommendations.
  • Drive automation and AI integration across reporting, forecasting, pacing, reconciliation, and opportunity identification.
  • Establish metrics linking investment activity to client value, partner performance, revenue, profitability, and value realization.
  • Mentor colleagues and potentially hire, manage, and develop team members as the function expands.

Requirements

  • 6–8 years of experience in media investment, media buying, agency commercial strategy, or a related field.
  • Experience managing significant media investment across multiple channels; linear television, CTV, and streaming experience is highly valued.
  • Experience negotiating and managing upfronts, Joint Business Plans, spend commitments, incentive structures, and principal commercial agreements.
  • Strong knowledge of traditional investment principles and the media ecosystem, including programmatic, major platforms, retail media, and emerging channels.
  • Deep understanding of forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization.
  • Strong analytical and financial acumen with the ability to turn investment data into commercial recommendations and negotiation strategies.
  • Experience building scalable processes, reporting systems, and controls for an investment function.
  • Strong program management, communication, presentation, and cross-functional leadership skills.
  • Ability to balance strategic leadership with hands-on execution in a matrixed organization.
  • Established media owner, platform, and advertising ecosystem relationships are preferred.

Benefits

  • Annual salary of $135,000–$155,000, plus benefits.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual ClassPass credits.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration and events.

Interested in this position?

Apply directly on the company website

Apply Now

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