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Director, Earned and Owned Strategy (SEO and Content)

1 hour, 20 minutes ago
United States
Full-time
Lead
Content Strategist
Marketing and Growth
Content Marketing Digital Marketing SEMrush SEO
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 12

Description

  • Act as the executive strategic lead on key client accounts and own client success.
  • Develop integrated earned strategy plans spanning SEO, Local SEO, Content Marketing, AI Search, and Digital Experience.
  • Translate complex business objectives into actionable roadmaps that drive measurable performance outcomes.
  • Lead local strategy initiatives, including local discoverability, Google Business Profile optimization, and localized content frameworks.
  • Oversee strategic frameworks for AI Search readiness and ensure content and technical foundations support emerging search experiences.
  • Integrate AI-driven insights into forecasting, prioritization, and creative planning across earned channels.
  • Partner with client, channel, and analytics teams to improve operational workflows and reporting automation.
  • Provide cross-functional planning support for key content activations and oversee campaign ideation, launch, and measurement.
  • Identify new organic growth opportunities across search and local search ecosystems.
  • Support business development through executive presentations, thought leadership, strategic consulting, and account expansion.

Requirements

  • Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels.
  • Agency client-facing experience preferred, or brand-side experience in a similar role.
  • Experience managing integrated digital marketing campaigns using cross-channel insights and collaboration.
  • Working knowledge of web analytics and SEMrush or similar SEO platforms.
  • Proven success managing large-scale enterprise search and content transformation initiatives.
  • Deep understanding of AI Search evolution and organic discoverability trends.
  • Excellent time and project management skills with the ability to prioritize and respond quickly.
  • Strong cross-functional collaboration skills and the ability to unify teams across channels.
  • Exceptional presentation and executive communication skills with confidence advising senior client leadership.
  • Eligible to work remotely in most U.S. states; this position is not eligible for immigration sponsorship.

Benefits

  • Remote-first culture with work-from-home flexibility and work-from-anywhere options.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and sponsored life insurance.
  • Short-term disability insurance plus additional voluntary insurance options.
  • Annual ClassPass credits.
  • Annual performance bonus opportunity with a $118,000 to $130,000 salary range.

Interested in this position?

Apply directly on the company website

Apply Now

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