Digital Media Planner (B2B)

1 month ago
Full-time
Mid Level
Marketing and Growth
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Plan direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPs, partner evaluation, KPI-based planning, and client recommendations.
  • Manage publisher and vendor relationships, including plan feedback, creative specifications, tagging, reporting, and activation timelines.
  • Communicate campaign updates, performance, and recommendations to clients and participate in partner readouts and opportunity discussions.
  • Improve measurement of direct media in partnership with the Data Intelligence team, including reporting and automation.
  • Contribute to performance reporting and share cross-program insights on creative, audiences, formats, and publishers.
  • Coordinate trafficking and partnership changes with Coordinators and Ad Operations, including budgets and insertion orders.
  • Coordinate creative between partners and the client team, including launch QA and creative swaps.
  • Identify new partners, formats, testing opportunities, incentives, added value, and credits.
  • Stay current on the B2B publisher and partner media landscape.

Requirements

  • 3–5 years of experience in publisher-direct and/or programmatic media planning in an agency or in-house environment.
  • Experience managing publisher and vendor relationships, including RFPs, negotiations, and performance discussions.
  • Experience developing, optimizing, analyzing, and reporting on paid campaigns across multiple KPIs.
  • Experience trafficking programmatic or direct media.
  • Experience collaborating with analytics teams on detailed tracking and performance dashboards.
  • Experience managing sizable, frequently changing budgets.
  • Strong written, verbal, interpersonal, time-management, and project-management skills.
  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
  • Experience with B2B, SaaS, or financial services brands preferred.
  • Familiarity with trade publishers, review and comparison sites, newsletters, and sponsored content preferred.
  • Experience managing large, complex accounts with multiple stakeholders preferred.

Benefits

  • $70,000–$80,000 anticipated annual salary.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York, with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Facebook Ads Specialist

Pavago IT Services

Focusmediahouse is seeking a remote Facebook Ads Specialist to manage advertising campaigns from strategy and setup through optimization, reporting, and performance improvement during U.S. business hours.

Copywriting Facebook Ads
2 hours, 57 minutes ago

Digital Ads Manager, Advertising

M+R 51-250 Media

M+R is seeking a Digital Ads Manager to run and optimize fundraising, advocacy, and awareness campaigns for nonprofit and progressive clients.

Google Ads SEM
2 hours, 57 minutes ago

Senior Digital Ads Manager, Advertising

M+R 51-250 Media

M+R is hiring a digital advertising professional to manage and improve nonprofit and progressive-issue campaigns across major paid media channels, from setup and quality assurance through launch and optimization.

Asana Basecamp JIRA Trello
2 hours, 57 minutes ago

Demand Generation Strategist

Clients Blackbox 1-10 Professional Services

Clients Blackbox is seeking a Senior Paid Media Strategist / Account Strategist to own Meta advertising accounts for financial advisor clients, driving qualified appointments and campaign performance from strategy through execution.

Digital Marketing
2 days, 2 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers