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Digital Media Planner (B2B)

4 weeks, 1 day ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 38

Description

  • Plan direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPs, partner evaluation, KPI-based planning, and client recommendations.
  • Manage publisher and vendor relationships, including plan feedback, creative specifications, tagging, reporting, and activation timelines.
  • Communicate campaign updates, performance, and recommendations to clients and participate in partner readouts and opportunity discussions.
  • Improve measurement of direct media in partnership with the Data Intelligence team, including reporting and automation.
  • Contribute to performance reporting and share cross-program insights on creative, audiences, formats, and publishers.
  • Coordinate trafficking and partnership changes with Coordinators and Ad Operations, including budgets and insertion orders.
  • Coordinate creative between partners and the client team, including launch QA and creative swaps.
  • Identify new partners, formats, testing opportunities, incentives, added value, and credits.
  • Stay current on the B2B publisher and partner media landscape.

Requirements

  • 3–5 years of experience in publisher-direct and/or programmatic media planning in an agency or in-house environment.
  • Experience managing publisher and vendor relationships, including RFPs, negotiations, and performance discussions.
  • Experience developing, optimizing, analyzing, and reporting on paid campaigns across multiple KPIs.
  • Experience trafficking programmatic or direct media.
  • Experience collaborating with analytics teams on detailed tracking and performance dashboards.
  • Experience managing sizable, frequently changing budgets.
  • Strong written, verbal, interpersonal, time-management, and project-management skills.
  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
  • Experience with B2B, SaaS, or financial services brands preferred.
  • Familiarity with trade publishers, review and comparison sites, newsletters, and sponsored content preferred.
  • Experience managing large, complex accounts with multiple stakeholders preferred.

Benefits

  • $70,000–$80,000 anticipated annual salary.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York, with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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