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Manager, Web Strategy

12 hours, 58 minutes ago
United States
Full-time
Lead
Web Designer
Design and User Experience
Google Analytics LLM SEO Webflow
Apply Now
WorkWave

WorkWave

WorkWave provides field service management software solutions to automate business operations, improve efficiency, and enhance customer experiences through a suite of products like PestPac® and WorkWave Service™.

Professional Services
251-1K
Founded 1984
View All Jobs 16

Description

  • Develop, own, and execute the web strategy across four corporate websites in alignment with brand, demand generation, and customer support goals.
  • Design, implement, and continuously optimize information architecture and user experience across all web properties.
  • Own the web customer journey, including navigation, conversion paths, and content structure that supports discovery through AI-driven tools.
  • Manage web analytics platforms such as Google Analytics and track, interpret, and report on performance KPIs and visibility metrics.
  • Use data to identify bottlenecks, inform A/B testing, and prioritize web initiatives for maximum ROI.
  • Directly execute content updates, minor design changes, and other strategic web initiatives as a hands-on contributor.
  • Manage and mentor a dedicated Web Developer and SEO Manager, including workload prioritization and delivery oversight.
  • Lead development and maintenance efforts on modern CMS platforms, with extensive use of Webflow.
  • Champion AI-driven workflow tools to improve team velocity and consistency across the web portfolio.
  • Partner with Marketing, Content, Sales, and other cross-functional teams to gather requirements and launch integrated campaigns.

Requirements

  • 10+ years of experience in web strategy, UX, or digital marketing leadership, with experience managing multiple complex web properties.
  • Mandatory hands-on experience with Webflow, including collection structure, integrations, and deployment.
  • Expert-level proficiency in GA4, user behavior analysis, and conversion rate optimization (CRO) methodologies.
  • Working knowledge of AI-assisted analytics and testing platforms.
  • Demonstrated understanding of AEO principles and how to optimize content for AI-generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
  • Ability to operate at both strategic and execution levels, including creating roadmaps and making platform changes.
  • Experience managing or mentoring at least one direct report or dedicated developer, including delegation and performance oversight.
  • Strong understanding of technical SEO, structured data/schema markup, web accessibility, and performance optimization.
  • Familiarity with AI-powered content, design, and optimization tools.
  • Excellent communication and project management skills, with the ability to explain complex web concepts to non-technical stakeholders.

Benefits

  • $135,000 - $140,000 annual salary.
  • Bonus eligibility.
  • Remote-first work environment with flexibility to work virtually.
  • Robust health and dental coverage.
  • 401(k) with company match.
  • Flexible Time Off policy or generous PTO plan, plus paid holidays.
  • Up to 4 weeks of paid bonding leave.
  • Tuition reimbursement.
  • Employee Assistance Program with 24/7 counseling, financial counseling, legal guidance, and adoption assistance.
  • 24/7 virtual medical care through Teladoc.

Interested in this position?

Apply directly on the company website

Apply Now

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