Manager, Web Strategy

12 hours, 58 minutes ago
Full-time
Lead
Design and User Experience
WorkWave

WorkWave

WorkWave provides field service management software solutions to automate business operations, improve efficiency, and enhance customer experiences through a suite of products like PestPac® and WorkWave Service™.

Professional Services
251-1K
Founded 1984

Description

  • Develop, own, and execute the web strategy across four corporate websites in alignment with brand, demand generation, and customer support goals.
  • Design, implement, and continuously optimize information architecture and user experience across all web properties.
  • Own the web customer journey, including navigation, conversion paths, and content structure that supports discovery through AI-driven tools.
  • Manage web analytics platforms such as Google Analytics and track, interpret, and report on performance KPIs and visibility metrics.
  • Use data to identify bottlenecks, inform A/B testing, and prioritize web initiatives for maximum ROI.
  • Directly execute content updates, minor design changes, and other strategic web initiatives as a hands-on contributor.
  • Manage and mentor a dedicated Web Developer and SEO Manager, including workload prioritization and delivery oversight.
  • Lead development and maintenance efforts on modern CMS platforms, with extensive use of Webflow.
  • Champion AI-driven workflow tools to improve team velocity and consistency across the web portfolio.
  • Partner with Marketing, Content, Sales, and other cross-functional teams to gather requirements and launch integrated campaigns.

Requirements

  • 10+ years of experience in web strategy, UX, or digital marketing leadership, with experience managing multiple complex web properties.
  • Mandatory hands-on experience with Webflow, including collection structure, integrations, and deployment.
  • Expert-level proficiency in GA4, user behavior analysis, and conversion rate optimization (CRO) methodologies.
  • Working knowledge of AI-assisted analytics and testing platforms.
  • Demonstrated understanding of AEO principles and how to optimize content for AI-generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
  • Ability to operate at both strategic and execution levels, including creating roadmaps and making platform changes.
  • Experience managing or mentoring at least one direct report or dedicated developer, including delegation and performance oversight.
  • Strong understanding of technical SEO, structured data/schema markup, web accessibility, and performance optimization.
  • Familiarity with AI-powered content, design, and optimization tools.
  • Excellent communication and project management skills, with the ability to explain complex web concepts to non-technical stakeholders.

Benefits

  • $135,000 - $140,000 annual salary.
  • Bonus eligibility.
  • Remote-first work environment with flexibility to work virtually.
  • Robust health and dental coverage.
  • 401(k) with company match.
  • Flexible Time Off policy or generous PTO plan, plus paid holidays.
  • Up to 4 weeks of paid bonding leave.
  • Tuition reimbursement.
  • Employee Assistance Program with 24/7 counseling, financial counseling, legal guidance, and adoption assistance.
  • 24/7 virtual medical care through Teladoc.

Interested in this position?

Apply directly on the company website

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