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Head of Data & Customer insights

4 weeks, 1 day ago
Bulgaria
Full-time
Lead
Product Analyst
Data Science and Analytics
Looker Python SQL Tableau
Apply Now
WorkNomads

WorkNomads

WorkNomads is a global employer for digital nomads, offering remote jobs, co-living spaces, knowledge sharing, and networking opportunities. They provide services in software engineering, marketing, design, and business development, hiring talents as e...

Internet Software & Services
51-250
Founded 2021
View All Jobs 8

Description

  • Lead the development of data-driven commercial strategies across marketing analytics, customer support, and customer insights.
  • Partner with leadership to define product development and growth priorities based on data trends and insights.
  • Identify opportunities to improve conversion funnels and increase user value.
  • Build and manage customer support as a structured, data-driven function that protects user trust and informs other teams.
  • Develop session insights to deepen understanding of user behavior, needs, and motivations.
  • Define and manage user segmentation models such as personas, cohorts, and behavioral clusters.
  • Manage the data strategy for emotion and profiling data, including voice and image signals.
  • Combine quantitative data with qualitative inputs such as feedback, interviews, and community signals.
  • Manage the marketing analytics platform and support performance analysis across the funnel.
  • Design and analyze experiments, including A/B testing and feature impact analysis, to improve growth and monetization.
  • Collaborate closely with design, marketing, and product teams to improve performance and support decision-making.
  • Act as a bridge between technical data work and business outcomes by delivering clear, actionable insights.

Requirements

  • Strong experience in B2C product marketing and data, analytics, or growth roles, preferably in digital products or AI-driven apps.
  • Proven track record of influencing commercial or growth strategy through data.
  • Deep understanding of user behavior, funnels, and product metrics.
  • Experience with analytics tools such as SQL, Python, and BI tools like Looker or Tableau.
  • Ability to translate complex data into simple, actionable insights.
  • Strategic mindset with hands-on execution ability.
  • Creative thinker who is comfortable thinking and acting outside the box.
  • Clear understanding of B2C communication strategy with the ability to execute quickly and with attention to detail.
  • Experience in mobile apps, SaaS, or community-driven platforms is a plus.
  • Familiarity with AI-driven personalization or recommendation systems is a plus.
  • Background in pricing strategy or monetization models such as freemium or subscriptions is a plus.

Benefits

  • Remote-first, international, and dynamic workplace.
  • Personalized career development program.
  • Autonomy and ownership over work-life balance and technical vision.
  • Coverage for internet and phone bills up to 51 EUR net.
  • Choice of employment or freelancer contract.
  • Competitive remuneration and a comprehensive social welfare package for Bulgaria-based colleagues.
  • Team get-togethers and networking events.
  • Optional Sofia-based housing through WN LAB Hotel with no deposit and discounted rates starting from 660 EUR/month, including utilities and cleaning.

Interested in this position?

Apply directly on the company website

Apply Now

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