Workana

Workana

Workana: Leading Latam's freelance marketplace, connecting top talent with innovative projects for remote and freelance work.

Internet Software & Services
1K-5K
Founded 2012
$3M raised

Description

  • Create SEO-optimized blog articles, landing pages, guides, educational content, and other formats.
  • Develop content aligned with inbound marketing strategies and business objectives.
  • Conduct keyword, search-intent, and German-market trend research.
  • Optimize existing content to improve rankings, organic traffic, and conversions.
  • Implement on-page SEO best practices, including headings, metadata, interlinking, and content structure.
  • Collaborate with marketing, design, and product teams to create relevant content.
  • Maintain consistent brand voice and tone across content.
  • Analyze traffic, rankings, and conversion metrics to identify improvement opportunities.
  • Stay current with SEO trends, algorithm updates, and content marketing practices.

Requirements

  • Native or equivalent German proficiency with excellent writing and spelling skills.
  • Previous experience as an SEO Copywriter, SEO Content Writer, Content Writer, or in a similar role.
  • Strong knowledge of SEO, particularly on-page SEO.
  • Experience with keyword research and search intent analysis.
  • Experience using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
  • Ability to interpret data and translate insights into actionable content improvements.
  • Strong writing, storytelling, and audience-adaptation skills.
  • Organization and autonomy when managing multiple content projects.
  • Ability to work remotely and collaborate with multidisciplinary teams.
  • Experience with SaaS, technology, or marketplace companies; inbound marketing, marketing automation, WordPress or other CMSs, international content strategies, CRO, or intermediate/advanced English are preferred.

Benefits

  • Remote work arrangement.
  • Full-time or freelance engagement.

Interested in this position?

Apply directly on the company website

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