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Digital Marketing Specialist

1 day, 12 hours ago
Belize
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Google Ads Instagram API SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 521

Description

  • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research, campaign structuring, audience targeting, and competitor analysis for paid search.
  • Write, test, and refine ad copy, headlines, and calls to action to improve campaign results.
  • Manage budgets, bidding strategies, and campaign pacing to improve efficiency and scalability.
  • Optimize paid campaign metrics such as CPC, CTR, CPA, ROAS, and conversion rates.
  • Conduct SEO keyword research and support on-page, technical, and content optimization efforts.
  • Optimize metadata, headings, internal linking, landing pages, and website content to improve organic visibility.
  • Track keyword rankings, search visibility, and organic traffic performance, and identify growth opportunities.
  • Manage social media engagement across Instagram, Facebook, and LinkedIn, including scheduling and publishing content.
  • Monitor performance across paid ads, SEO, and social media, prepare reports, and document optimization changes and testing results.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of social media management and engagement experience.
  • Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms.
  • Strong understanding of PPC, paid search, SEO, audience targeting, and conversion optimization.
  • Strong understanding of marketing metrics including CPC, CTR, CPA, conversions, and ROAS.
  • Experience using Google Analytics 4 (GA4), Google Ads, and SEO reporting tools.
  • Strong written communication and copywriting skills.
  • Ability to work independently in remote environments.
  • Experience managing multiple client accounts is preferred.
  • Background in SaaS, e-commerce, or B2B marketing is preferred.
  • Experience with A/B testing, conversion optimization, and landing page optimization is preferred.
  • Familiarity with content marketing, marketing automation tools, and CRM workflows is preferred.

Benefits

  • Full-time remote position.
  • Work schedule aligned with U.S. business hours.
  • Full ownership across Google Ads, SEO, and social media marketing.
  • Opportunity to work in a performance-focused environment with clear KPIs.
  • Exposure to paid media, SEO strategy, analytics, and growth marketing.
  • Opportunity to grow into Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager roles.

Interested in this position?

Apply directly on the company website

Apply Now

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