Paid Media Director - Europe

3 hours, 44 minutes ago
Full-time
Lead
Marketing and Growth
WITHIN

WITHIN

WITHIN specializes in performance branding and digital marketing services, offering a comprehensive suite of solutions designed to enhance brand visibility and drive measurable results, including real-time performance metrics through their Marketing Pu...

Media
51-250
Founded 2014

Description

  • Own senior client relationships and translate business objectives into media strategies, measurement frameworks, and growth roadmaps.
  • Lead full-funnel paid media programs across paid social, search, display, video, and emerging platforms.
  • Drive revenue, ROAS, CPA, and customer acquisition performance while supporting traffic, consideration, and awareness objectives.
  • Allocate budgets using incrementality, marginal returns, and broader business outcomes.
  • Build, QA, audit, restructure, and troubleshoot campaigns in Meta, Google, and other advertising platforms.
  • Manage shopping, product feed, and catalog-based campaigns and lead testing roadmaps.
  • Direct multi-market campaigns across the UK, Germany, France, Spain, and other European markets.
  • Lead, mentor, and develop media buyers and strategists while improving team processes, standards, AI usage, and automation.
  • Collaborate with creative, analytics, strategy, external partners, and global teams to deliver integrated solutions.

Requirements

  • Currently live in London or Berlin.
  • 8+ years of paid media or performance marketing experience, including significant agency experience.
  • Currently operating at Associate Director or Director level in paid media, performance marketing, or a related field.
  • Experience leading revenue-, ROAS-, CPA-, or CAC-focused campaigns for DTC, retail, or ecommerce brands.
  • Deep full-funnel experience, especially bottom-of-funnel performance marketing.
  • Hands-on proficiency in Meta and Google Ads, including account structure, targeting, bidding, and optimization.
  • Experience managing campaigns across multiple European markets; UK-only experience is insufficient.
  • Knowledge of incrementality testing, holdout or geo experiments, and collaboration with MMM or MTA partners.
  • Experience managing teams, senior client relationships, substantial budgets, and complex multi-market portfolios.
  • Strong strategic, analytical, commercial, communication, and presentation skills; English fluency required.
  • Additional European language, experience with TikTok, Pinterest, Snapchat, programmatic, or Amazon, and practical AI experience preferred.
  • Ability to collaborate across countries and time zones, including occasional work outside standard hours.

Benefits

  • Competitive total compensation based on education, experience, and skills.
  • Unlimited vacation policy.
  • Monthly phone stipend.
  • Fully virtual work environment for candidates in London or Berlin.
  • AI-enabled tools and workflows used across the organization.

Interested in this position?

Apply directly on the company website

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