ADS SPECIALIST (100% Remote outside of Canada)

4 hours, 38 minutes ago
Full-time
Junior
Marketing and Growth
Wishpond

Wishpond

Wishpond is a provider of all-in-one marketing solutions, offering tools for creating landing pages, contests, email campaigns, and more. With a team of experts, they help businesses grow by providing comprehensive online marketing services. Based in V...

Internet Software & Services
251-1K
Founded 2009

Description

  • Set up, manage, monitor, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other advertising channels.
  • Support the execution of paid media strategies for a portfolio of SMB clients.
  • Conduct keyword, audience, competitor, and platform-specific campaign research and planning.
  • Monitor campaign performance daily or weekly based on client needs and budget structure.
  • Review key performance metrics such as impressions, clicks, CTR, CPC, conversions, CPA, and ROAS.
  • Make data-informed optimization decisions across budgets, bids, targeting, placements, audiences, keywords, ad copy, and creative assets.
  • Assist with transitioning and managing accounts from daily to monthly budget strategies where appropriate.
  • Identify opportunities for campaign improvement through new audiences, creative tests, landing page recommendations, and platform-specific optimizations.
  • Collaborate with Account Managers, copywriters, designers, and other internal teams to align campaigns with client goals and marketing strategies.
  • Provide clear campaign updates, performance insights, and recommendations to internal teams and support client communication when needed.
  • Use AI tools to support campaign research, ad copy ideation, reporting, optimization, and workflow efficiency.
  • Stay current on platform updates, paid media trends, AI tools, and digital advertising best practices.

Requirements

  • 2–4 years of experience in Paid Media, Digital Advertising, Performance Marketing, or a similar role, preferably in an agency or SaaS environment.
  • Proven track record of setting up, managing, and optimizing campaigns across Google Ads and Meta Ads Manager.
  • Working knowledge of additional paid media platforms such as LinkedIn Ads, TikTok Ads, Microsoft Ads, YouTube Ads, or other major advertising channels is considered an asset.
  • Strong understanding of campaign objectives, audience targeting, keyword strategy, bidding strategies, budget pacing, conversion tracking, and performance optimization.
  • Proficiency with analytics and reporting tools such as Google Analytics 4, Google Tag Manager, Looker Studio, platform dashboards, or similar tools.
  • Ability to analyze campaign data, identify trends, and recommend practical next steps.
  • Experience managing multiple accounts, campaigns, and budgets at the same time.
  • Familiarity with AI tools and the ability to use them responsibly for research, reporting, campaign planning, creative ideation, and performance analysis.
  • Strong attention to detail, especially when working with budgets, tracking, campaign settings, and reporting.
  • Excellent communication skills with the ability to explain campaign performance and recommendations clearly.
  • Highly organized, proactive, and capable of managing deadlines in a fast-paced remote environment.
  • Fluent in English, spoken and written; knowledge of a second language is considered an asset.
  • Ability to provide a personal workstation, computer, headset, and fast, reliable internet connection.
  • Availability to work standard business hours on Eastern Time or Pacific Time.
  • Willingness to undergo background verification, including employment reference, criminal record, and credit checks.

Benefits

  • Fully remote position, allowing you to work from home anywhere in the world.
  • Competitive compensation based on experience and proven abilities.
  • Comprehensive training program and regular performance reviews.
  • Great referral programs with incentives and bonuses.
  • Product discounts for using Wishpond products in your own business.
  • Opportunity to join a global, multicultural team.
  • Growth opportunities for personal development in a close-knit operation.
  • Work at a high-growth SaaS technology company publicly traded on the TSX Venture Exchange.

Interested in this position?

Apply directly on the company website

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