Senior Lead, International Brand Media

2 months ago
Senior
Marketing and Growth
WHOOP

WHOOP

WHOOP is a technology and data analytics company that offers the first scientifically grounded performance optimization system worn by elite athletes worldwide. It provides continuous insights on strain and recovery to enhance training, prevent injurie...

Health Care Providers & Services
51-250
Founded 2012
$405M raised

Description

  • Define WHOOP’s media strategy in key international markets to grow brand awareness and brand heat.
  • Partner with regional market leads to support local marketing initiatives through high-impact media strategies.
  • Develop and manage partnerships with media platforms across OTT, linear TV, audio, OOH, and other channels.
  • Collaborate with the global media team on planning and executing programmatic and social media buys.
  • Launch, monitor, and optimize media campaigns with internal teams and external media partners.
  • Analyze consumer insights and media performance data to produce market-specific strategic recommendations.
  • Recommend and deliver market-specific media KPIs in partnership with the global media team and analytics.
  • Work cross-functionally with analytics, creative, sports & talent, wholesale marketing, and other stakeholders to support cohesive brand marketing.

Requirements

  • 7+ years of experience in media, marketing, or agency environments.
  • Proven experience leading impactful global media strategies.
  • Strong understanding of media analytics and KPIs.
  • Demonstrated ability to influence and align cross-functional stakeholders.
  • Clear communication skills with the ability to distill complex media concepts into digestible reporting.
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks.
  • Ability to work effectively in a fast-paced, performance-driven environment.
  • Remote role based in Dublin, Ireland.

Interested in this position?

Apply directly on the company website

Apply Now

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