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Product Marketing Manager

1 hour, 48 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing
Apply Now
Wave

Wave

Wave is a small business software company that offers a suite of money management tools including invoicing, accounting, credit card processing, payroll, receipt scanning, and personal finance tools. With 2.5 million customers worldwide, Wave provides ...

Internet Software & Services
251-1K
Founded 2010
$80M raised
View All Jobs 10

Description

  • Lead go-to-market strategy for new products, features, and enhancements, including messaging and launch planning.
  • Partner with Product and Growth teams to assess launch readiness, define success metrics, and coordinate campaigns.
  • Build lifecycle journeys and product education experiences that guide users toward activation and revenue-generating actions.
  • Create in-product messaging, onboarding flows, and engagement content that improve usage and conversion.
  • Surface customer insights, use cases, and usage patterns to inform positioning, roadmap decisions, and content.
  • Own competitive intelligence and share market context with Marketing and Product partners.
  • Develop enablement materials such as messaging guides, demos, and FAQs for customer-facing and support teams.
  • Collaborate with Brand, Content, and Growth teams to execute stories across web, product, lifecycle, and performance channels.

Requirements

  • 5+ years of product marketing experience within SaaS, ideally in a product-led model.
  • Experience interpreting customer behavior and translating insights into value propositions and user experiences.
  • Ability to work cross-functionally across Product, Brand, Lifecycle, and other teams.
  • Comfort working with data dashboards and using data to inform marketing decisions.
  • Ability to craft messaging that motivates entrepreneurial audiences to take action.
  • Strong collaboration skills and the ability to bring teams together with clarity and purpose.
  • Thrives in a fast-paced environment that values creativity, curiosity, and experimentation.

Benefits

  • $100,000 - $125,000 annual salary.
  • Remote work environment.
  • Inclusive and accessible candidate experience with accommodations available during the recruitment process.
  • Opportunity to work in a creative, collaborative environment at a mission-driven company.

Interested in this position?

Apply directly on the company website

Apply Now

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