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Digital Advertising Manager

4 weeks, 2 days ago
United States
Full-time
Mid Level
Digital Marketing Manager
Data Science and Analytics
Content Marketing Facebook Ads Google Ads Google Tag Manager Keyword Research SEO Social Media Marketing
Apply Now
Vitana website v1022

Vitana website v1022

Vitana Pediatric & Orthodontic Partners is a dental partnership organization dedicated to investing in and partnering with top-tier pediatric dentists and orthodontists. They focus on supporting dentist owners in expanding their financial and professio...

Health Care Providers & Services
11-50
Founded 2020
View All Jobs 2

Description

  • Manage Google Ads campaigns across multiple brands and locations.
  • Manage Meta advertising campaigns across Facebook and Instagram.
  • Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types.
  • Conduct keyword research, audience development, and competitive analysis.
  • Monitor campaign performance and implement ongoing optimizations.
  • Manage advertising budgets and bidding strategies to maximize performance.
  • Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers.
  • Analyze campaign performance and report on leads, cost per lead, conversion rate, and return on ad spend.
  • Build and maintain reporting dashboards and ensure accurate conversion tracking, call tracking, and marketing attribution.
  • Partner with SEO, content, website, operations, agency, and vendor teams to improve campaign and landing page performance.

Requirements

  • 3-7 years of digital advertising or performance marketing experience.
  • Strong hands-on experience managing Google Ads campaigns.
  • Hands-on experience managing Meta advertising campaigns.
  • Experience managing lead generation campaigns with measurable performance goals.
  • Experience managing advertising budgets and bidding strategies.
  • Experience with conversion tracking, call tracking, and marketing attribution.
  • Experience with Google Analytics 4 and Google Tag Manager.
  • Strong analytical and problem-solving skills.
  • Advanced proficiency in Microsoft Excel and/or Google Sheets.
  • Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
  • Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency.
  • Agency experience is strongly preferred.
  • Experience managing campaigns for multi-location local businesses.
  • Experience with YouTube advertising, Reddit advertising, or display/programmatic advertising.
  • Experience with healthcare, dental, orthodontic, or medical marketing.
  • Familiarity with tools such as WhatConverts, Optmyzr, Google Ads Editor, and Unbounce.

Interested in this position?

Apply directly on the company website

Apply Now

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