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Principal, Marketing Architecture & Strategy

8 hours, 36 minutes ago
United States
Full-time
Lead
Marketing Strategist
Project and Program Management
LLM Twilio
Apply Now
Twilio

Twilio

Twilio is a cloud communication company that offers Communication APIs for SMS, Voice, Video, and Authentication, empowering developers to embed communication capabilities into their software applications globally.

Diversified Telecommunication Services
5K-10K
Founded 2008
View All Jobs 133

Description

  • Define the strategic vision for Twilio’s marketing technology, data, and AI systems in alignment with business goals and industry best practices.
  • Serve as the central point of contact for marketing’s strategic interests across cross-functional technology initiatives.
  • Champion marketing innovation by evaluating emerging tools and technology to improve processes and business outcomes.
  • Translate marketing use cases into clear business requirements that technical teams can execute against.
  • Recruit and manage pilot groups for internal proof-of-concepts to test new marketing tools.
  • Partner with Enterprise Technology and other stakeholders to drive delivery through tracking, milestone management, and accountability.
  • Translate technical roadblocks and project updates into clear status reports and escalations for marketing leadership.
  • Influence cross-functional teams and help shape broader GTM architecture and system standards.

Requirements

  • 8+ years of experience in Marketing or GTM strategy, marketing technology, growth engineering, or related roles.
  • Proven track record of managing complex, cross-functional projects.
  • Strong understanding of modern marketing approaches, including PLG and ABM frameworks.
  • Systems-thinking mindset with the ability to form hypotheses, test with real users, and iterate quickly.
  • Ability to use data to justify prioritization decisions and measure pilot program success.
  • Elite communication and storytelling skills with the ability to distill high-volume information into executive-level summaries.
  • Experience facilitating information flow across teams and silos to keep stakeholders aligned.
  • Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs in prioritization and roadmaps.
  • Deep interest in marketing, AI, productivity, and the future of work.
  • Comfort operating in ambiguous, fast-paced environments.
  • Experience working on or with AI products such as LLMs, copilots, RAG apps, or workflow tools, preferred.
  • Past experience in startups, innovation labs, or skunkworks teams, preferred.
  • Experience leading technology and process changes or large-scale internal tool adoption, preferred.
  • Experience leading major cross-functional initiatives with minimal oversight, preferred.

Benefits

  • Remote-first work environment.
  • Estimated salary range of $141,520 - $208,000 depending on location.
  • Eligible for Twilio’s equity plan and corporate bonus plan.
  • Healthcare insurance.
  • 401(k) retirement account.
  • Paid sick time and paid personal time off.
  • Paid parental leave.
  • Generous time off, wellness leave, and retirement savings program.
  • Approximately 10% travel for in-person connection opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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